News and Stories

UPDATE: Strawberries

March 11, 2016


Rain is falling today, March 11, in Southern California’s strawberry growing regions; harvesting crews were able to pack weekend orders before the storms began. Total rainfall will be less than last weekend, 0.40”-0.75” compared to 1.40”-2.00”. Supplies in Oxnard, California are not expected to be significantly impacted by the passing storm. Stocks are ample in Florida, but temperatures are on the rise; quality will be a concern as the season winds down in late March. Mexican growers have finished harvesting for the season.


Southern California

  • Markon First Crop (MFC) Strawberries are not available; Markon Best Available and packer label supplies in one-pound clamshells are being substituted due to rain
  • Oxnard and Santa Maria are forecast to receive approximately 0.40” and 0.75” of rain today
  • Overall quality ranges from fairly good to good, but rain-related quality issues are a concern
    • Bruising
    • Decay
    • Rain/water damage
    • Wind scarring
  • Growers packed ahead to cover orders loading through the weekend; harvesting is expected to resume Monday, March 14
  • Quality is forecast to rebound by Thursday, March 17
  • Supplies will remain adequate despite the rain, but prices will inch up next week due to strong Easter demand


  • MFC Strawberries are not available; packer label supplies in one and two-pound clamshells are being substituted
  • Supplies are plentiful
  • Overall quality ranges from fairly good to good
  • Sustained high temperatures will begin to decrease size and soften texture
    • Approximately 0.25”-0.40” of rain is forecast for Sunday, March 13
    • Quality will decrease over the next several weeks as the season winds down
  • Prices are inching up for Easter demand
  • Ample supplies will be on the market through Easter (March 27); the season will end for some suppliers the week of March 28

Mexico (into South Texas)

  • MFC Strawberries are not available
  • The season has ended for most independent suppliers
  • Driscoll’s strawberry and mixed berry seasons will continue through April

Please contact your Markon customer service representative for more information.


©2016 Markon Cooperative, Inc. All rights reserved.