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February 15, 2024

Rain is expected in the Oxnard, California growing region starting Sunday, February 18 and continuing through Wednesday, February 21. This rain event will reduce supply levels and have a negative effect on quality. Rain is expected in the Dover, Florida growing region from Saturday, February 17 and Sunday, February 18.


  • The forecast calls for rain Sunday, February 18 through Wednesday, February 21
  • Volume is currently low and with rainfall forecast for next week, supplies will further tighten
  • Expect a demand-exceeds-supply market for the next two weeks
  • Quality is currently good; rain will decrease overall quality, causing white shoulders and bruising
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns

Mexico (into South Texas)

  • Overall volume is decreasing as the season has moved past its peak
  • Quality is currently good; white shoulders have been reported
  • Anticipate steady prices and tight supplies this region helps fill the void from West Coast shortages


  • Markon First Crop (MFC) Strawberries are available
  • Forecasts call for rain Saturday, February 17 and Sunday, February 18
  • Quality is currently good; white shoulders and uneven size have been reported
  • Expect tight supplies at the start of next week as fields recover from rain; volume will increase later next week due as weather improves

Please contact your Markon customer service representative for more information.

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