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UPDATE: BELL PEPPERS

February 6, 2026
Eastern green bell pepper prices are expected to increase due to freeze-related supply shortages in Florida. Meanwhile, improved volume from...

UPDATE: SQUASH

February 6, 2026
Prices are escalating in Florida; freezing conditions have significantly impacted winter crops. Markon First Crop (MFC) Zucchini and Yellow Squash...

UPDATE: RED AND YELLOW POTATOES

February 5, 2026
Markon First Crop (MFC) Red and Yellow Potatoes are available in Idaho, North Dakota, and Wisconsin. Southern Florida escaped major...

UPDATE: BLUEBERRIES

February 5, 2026
Blueberry supplies are becoming extremely limited. The import season will end the week of Feb 22, shifting all demand to...

UPDATE: STRAWBERRIES

February 4, 2026
Prices are elevated; Valentine’s Day demand is strong. Florida is rebounding from freezing temperatures that greatly reduced yields; this week’s...

UPDATE: BRUSSELS SPROUTS

February 4, 2026
Prices are falling and availability is improving as Mexican supplies increase to meet demand. Markon First Crop (MFC) and Ready-Set-Serve...

UPDATE: COLD FLORIDA WEATHER

February 4, 2026
Recent freezing temperatures across Florida will have a major impact on current crop production. Despite temperatures warming back to seasonal...

UPDATE: LIMES

February 3, 2026
Prices remain elevated and are expected to stay firm as ongoing quality issues in Mexico limit availability. Markon First Crop...
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