News and Stories

UPDATE: Strawberries

March 02, 2016



Supplies are plentiful in California and Florida; prices are lower than last week. Most growers in Mexico have finished harvesting for the season. El Niño weather patterns will return to Southern California this weekend with moderate-to-heavy rain in the forecast beginning Saturday, March 5 through Monday, March 7, then returning Thursday, March 10. California supplies are expected to tighten next week, pending rainfall.


Southern California


  • Markon First Crop (MFC) Strawberries are available this week; packer label supplies will be substituted as needed
  • Quality is very good
    • Texture is firm
    • Size is medium-plus to large; counts average 12 to 18 berries per 1-pound clamshell
    • Two- and four-pound clamshells are available
  • Supply levels have more than doubled over the last week due to warm, dry weather; prices are much lower this week
  • El Niño conditions will return this weekend, bringing moderate to heavy rainfall to Southern California
    • Oxnard, California expects 1” to 1.50”
    • Santa Maria, California expects 1.5” to 2”
    • Orders loading Monday, March 7 and Tuesday, March 8 will be packed as early as Friday, March 4; expect two to three fewer days of shelf-life
    • Markon recommends ordering extra supplies for trucks loading Friday, March 4 through Monday, March 7
    • Next week’s availability will depend on how much rain each growing region receives
  • Prices may rebound next week; weather forecasts predict a wet March


Mexico (into South Texas)


  • MFC Strawberries are not available
  • Most growers have ended their fresh strawberry season
  • Driscoll’s strawberry and mixed berry seasons will continue through April
  • Quality is fair to good; bruising, overripe fruit, and soft texture are issues due to warm temperatures
  • The current market is slightly lower than prices in Florida




  • MFC Strawberries are not available
  • Supplies are plentiful; prices have inched down slightly
  • The Florida season will peak in March; harvesting will continue through early April
  • Overall quality is good
    • Texture is fairly firm to firm
    • Size is medium to large; counts range from 12 to 23 berries per 1-pound clamshell
    • One- and two-pound clamshells are available; no four-pound packs are being shipped
  • No rain is forecast until Thursday, March 10
    • Weather is more favorable than conditions in Southern California
    • Warm temperatures are a slight concern
    • Highs are forecast in the low to upper 80s
  • Steady prices are expected through March


Please contact your Markon customer service representative for more information.


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