UPDATE: CALIFORNIA STRAWBERRIES
June 17, 2021
Prices are rising. Growers in Santa Maria strawberry growers continue to send more fruit to processing/juice plants than to the fresh market as hot weather takes its toll on the older plants. Markon First Crop Strawberries are available out the Salinas/Watsonville region.
Demand is strengthening as abnormally hot weather is decreasing fruit quality
Temperatures have been in the 70 to 80 degree range; the forecast calls for abnormally high temperatures through Saturday
More strawberries are being sent to processing than to the fresh market due to lower quality
This is North America’s primary growing region for strawberries right now
Plants are strong, and fruit quality remains very good
Please contact your Markon customer service representative for more information.
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