News and Stories


June 17, 2021

Prices are rising. Growers in Santa Maria strawberry growers continue to send more fruit to processing/juice plants than to the fresh market as hot weather takes its toll on the older plants. Markon First Crop Strawberries are available out the Salinas/Watsonville region.

Santa Maria

  • Demand is strengthening as abnormally hot weather is decreasing fruit quality
  • Temperatures have been in the 70 to 80 degree range; the forecast calls for abnormally high temperatures through Saturday
  • More strawberries are being sent to processing than to the fresh market due to lower quality


  • This is North America’s primary growing region for strawberries right now
  • Plants are strong, and fruit quality remains very good

Please contact your Markon customer service representative for more information.

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