News and Stories

UPDATE: California Strawberries

June 15, 2017

Supplies have tightened due to last week’s rain. Growers had to cull damaged fruit, leading to lower-than-normal yields this week. High temperatures are forecast for today, June 15 through early next week, which will ripen berries faster, but could decrease quality and shelf-life.

  • Markon First Crop Strawberries are sporadic; Markon Best Available and packer label will be substituted as needed
  • Santa Maria temperatures are forecast to reach the mid-80s
  • Salinas/Watsonville temperatures will reach the low 80s
  • The abnormally warm weather is expected to decrease berry quality and cause issues such as:
    • Bruising/bleeding
    • Over ripeness
    • Small size
    • Shortened shelf-life
    • Soft texture
  • Markon recommends ordering for quick turns and loading FOB (avoiding the cross-dock) when possible for best shelf-life

Please contact your Markon customer service representative for more information.

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