UPDATE: CALIFORNIA STRAWBERRIES
Due to recent rainfall, there will be no harvesting in the Salinas and Watsonville growing regions on Monday, April 13….
FROM THE FIELDS: WEST COAST VALUE-ADDED PROCESSOR UPDATE
All West Coast-based value-added processors successfully moved production from Yuma, Arizona, to Salinas, California, over the weekend. All Markon brand…
UPDATE: GREEN LEAF, ICEBERG, AND ROMAINE
Iceberg and romaine prices are rising as growers complete the semi-annual harvesting transition from the Arizona-California desert region to Salinas…
UPDATE: VIDALIA ONIONS
The Vidalia Onion season is scheduled to begin on April 13. This year’s Vidalia onion season will run from April…
UPDATE: STRAWBERRIES – RAIN
California’s key strawberry growing regions—Santa Maria, Oxnard, Salinas, and Watsonville will receive light to moderate showers, Friday, April 10 through…
UPDATE SUMMARY: WEEK OF APRIL 6, 2026
Apples Demand is higher for Washington Gala apples as the Michigan and New York seasons wind down; prices are rising….
UPDATE: RED AND YELLOW POTATOES
Markon First Crop (MFC) Red and Yellow Potatoes are available in Idaho and North Dakota. Overall markets are trending higher,…
FROM THE FIELDS: DESERT QUALITY & SALINAS TRANSITION UPDATE
Insect pressure continues to be an industry-wide challenge across the Arizona/California desert regions due to an abnormally warm winter that…
UPDATE: LEMONS
The 165- through 200-count lemon segment is still experiencing elevated pricing domestically, which can be attributed to ongoing low volume…
UPDATE: CALIFORNIA ORANGE TRANSITION
The California Navel season is projected to wrap up in mid- to late May. California Valencia production has started in…
UPDATE: BRUSSELS SPROUTS
Prices are trending higher as supply tightens and import costs rise. Markon First Crop (MFC) and Ready-Set-Serve (RSS) Brussels Sprouts…
UPDATE: BROCCOLI
Broccoli markets are expected to remain elevated through April due to low industry supplies. Markon First Crop (MFC) Broccoli is…