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UPDATE: BROCCOLI

October 22, 2026

The broccoli market is expected to remain low through next week. Markon First Crop (MFC) Broccoli is available in Salinas, California, and in South Texas.

California

  • Weak demand continues to suppress pricing
  • Diamondback moth pressure remains elevated across multiple growing regions
  • Pin rot is being reported in portions of the Salinas and Santa Maria Valleys
  • Rain could exacerbate existing quality concerns
  • Arizona-California desert production will begin the week of November 9

Mexico (crossing through South Texas)

  • Supplies are readily available
  • Quality is generally superior to California product
  • MFC Broccoli is shipping from this region

East Coast

  • The Maine season has concluded
  • Indiana production is underway; supplies are ample
  • Virginia harvests are increasing, adding to overall availability
  • North Carolina harvests will begin next week
  • Early season quality is excellent, with growers reporting strong yields and overall superb condition

Please contact your Markon Account Manager for more information.

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