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UPDATE: STRAWBERRIES

October 22, 2026

Significant rainfall across California’s key growing regions will disrupt harvesting and shipping. Rainfall totals ranged from 0.75 to 2.35 inches in Santa Maria and Oxnard, with Salinas and Watsonville receiving 0.13 to 0.25 inches. Loading delays and quality concerns, including pin rot, water bruising, and soft skin, are anticipated.

Mexico (into South Texas)

  • The season is getting started
  • Size is medium; counts range from 20-24 per 1-pound clamshell
  • Quality is good; bruising is a minor issue
  • Expect prices to rise alongside the California market

Santa Maria/Oxnard

  • Size ranges from small-medium to medium; counts range from 26-30 berries per 1-pound clamshell
  • Quality ranges from fair to good; light bruising and odd shape are being reported
  • Maintaining the cold chain will be vital for shelf life; Markon recommends ordering for quick turns
  • Expect harvesting delays due to rain
  • Markets are climbing

Watsonville/Salinas

  • Size ranges from small to small-medium; counts range from 26-28 berries per 1-pound clamshell
  • Quality is fair; pin rot, odd shape, bruising, and soft skin have been called out
  • Maintaining the cold chain will be vital for shelf life; Markon recommends ordering for quick turns
  • Expect this week’s rain to keep markets elevated

Please contact your Markon Account Manager for more information.

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