Elevated temperatures are prematurely ending the Florida and Texas strawberry seasons. California volume is rising in Santa Maria and Oxnard; quality is excellent.

Santa Maria/Oxnard, California

• Current weather conditions are warmer than normal
• High heat has decreased yields

• Quality is good ; good shape, color, and flavor are being reported
• Size ranges from medium plus to large (10-14 berries per 8/1-pound clamshell)

• Expect low pricing

Salinas/Watsonville

• Warmer weather in these growing regions has increased yields
• High temperatures have reduced volume
• Quality is good; defects are minimal
• Size ranges from 14 to 15 berries per 1-pound clamshell
• Expect minimal numbers for another two weeks
• Markets are stable

Florida

• Temperatures in the mid-80s to mid-90s have ended the Florida season for most growers
• High heat softened and bruised berries
• Prices are steady at the lower end

Please contact your Markon Account Manager for more information.

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