The broccoli market is expected to escalate as California growers contend with elevated diamondback moth (DBM) pressure, quality challenges, and declining yields from late-season fields. Recent heat has accelerated maturity, pulling production schedules forward and reducing harvest expectations for the week ahead. Markon First Crop (MFC) Broccoli is available in Salinas, California.

California

• Yields are low due to increased quality challenges, exacerbated by recent heat
• DBM pressure remains elevated across several growing regions
• Pin rot is being reported throughout portions of the Salinas and Santa Maria Valleys
• Late-season acreage is showing signs of fatigue, limiting yield potential

Mexico (crossing through South Texas)

• Supplies are readily available
• Quality is generally superior to California product
• Insect pressure is minimal
• Some lots are exhibiting discoloration, uneven sizing, and occasional hollow core
• Tightening California supplies and quality concerns could shift additional demand to Mexico and drive up markets

East Coast

• Maine harvests are expected to run through October
• Indiana production has begun, though yields are expected to be low this season
• Virginia harvests are underway

Expect markets to continue rising as tightening yields reduce overall broccoli supplies across California and other growing regions.

Please contact your Markon Account Manager for more information.

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