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UPDATE: STRAWBERRIES

March 10, 2026

Santa Maria/Oxnard supplies are ample. Quality is great; size is large. The Florida season has passed its peak and will wind down after the Easter holiday, weather permitting.

Santa Maria/Oxnard, California

  • Weather-related issues have been resolved
  • Volume has increased 30% since last week
  • Quality is very good; size range is 12-16 per one-pound clamshells
  • Prices are low; demand is weak

Florida

  • Warmer daytime temperatures are aiding growth
  • Defects include seedy tips, bruising from heat, and soft skin
  • Size ranges from 22 to 28 berries per one-pound clamshells
  • Expect ample supplies and weak demand

South Texas/Mexico

  • The Mexico season has ended with the presence of heat
  • Supplies are still crossing into Texas, but quality is questionable
  • Shippers are keeping this fruit in-state due to quality

Salinas/Watsonville

  • Growers have started harvesting; volume is limited
  • Good quality and size have been reported
  • Volume is expected to ramp up in mid- to late April, subject to Mother Nature

Please contact your Markon Account Manager for more information.

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