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January 17, 2024

California winter volume has been rising, but more rain is forecast to begin Friday, January 19. Mexican-grown strawberries (crossing into South Texas) are increasing due to improved weather. Persistent rain and cold weather are tightening Florida supplies.

Santa Maria/Oxnard, California

  • Markon First Crop (MFC) Strawberries are available
  • Rain is forecast for Friday, January 19 through Monday, January 22
  • Quality is good; pin rot and uneven ripening have been reported
  • Expect strong demand and elevated markets through the month of January
  • Plastic clamshells may need to be substituted for corrugated packs due to rain


  • MFC Strawberries are available
  • Rain is forecast for Friday; temperatures continue to drop
  • Quality is good; white shoulders and bruising have been reported
  • Expect steady prices and limited supplies over the next two weeks

Central Mexico (loading in South Texas)

  • Markon members are advised to load out of South Texas due the continued rain and cold weather in other growing regions
  • Quality is average; issues include white shoulders and over ripening
  • Mexican fruit continues to help fill the void from California and Florida shortages
  • Markets will inch down as stocks increase over the next two weeks

Please contact your Markon customer service representative for more information.

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