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UPDATE: STRAWBERRIES

March 4, 2026

Supplies are increasing in California and Florida. The Mexican season is past its peak; volume is falling by the week.

Oxnard/Santa Maria, California

  • Markon First Crop (MFC) Strawberries are available
  • Plants have rebounded nicely after recent rain
  • Volume has increased 40% since last week
  • Strawberry quality, color, and flavor are excellent
  • The market is soft due to ample supplies

Florida

  • MFC Strawberries are available
  • Warmer weather is aiding growth
  • Quality is very good; white shoulders and green tips are occasional issues
  • Size ranges from 17 to 22 berries per 1-pound clamshell
  • Prices are steady; stocks are plentiful

Mexico (into South Texas)

  • The season is winding down; availability is decreasing
  • Quality is fair; white shoulders, bruising, and bleeding are problems
  • The market is low

Please contact your Markon Account Manager for more information.

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