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UPDATE: BROCCOLI

September 24, 2026

The broccoli market is expected to climb as California growers contend with elevated Diamondback moth (DBM) pressure, increasing pin rot incidence, and declining yields from late-season fields. Markon First Crop (MFC) Broccoli is available in Salinas, California.

  • California yields are low due to increased quality challenges, exacerbated by September heat
  • DBM pressure remains elevated across several growing regions
  • Pin rot is being reported throughout portions of the Salinas Valley
  • Late-season acreage is showing signs of fatigue, further limiting production potential
  • Mexican broccoli (crossing through South Texas) remains readily available and in better quality than California product
  • Quality concerns include discoloration, uneven sizing, and hollow core
  • East Coast production is also underway
  • Maine harvests are expected to continue through mid- to late October
  • Indiana production is expected to begin next week
  • Virginia harvests are anticipated to start within the next two weeks
  • The Ohio and New York seasons have concluded
  • Expect markets to climb as yields tighten overall supplies throughout California and beyond

Please contact your Markon Account Manager for more information.

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