California

• Markon First Crop (MFC) Premium Broccoli is being harvested in the Salinas and Santa Maria Valleys; Markon Best Available (MBA) may be substituted as necessary due to inconsistent quality
• Prices are on the rise; supplies are limited
• Pest pressure from Diamondback moths is impacting yields
• Cooler nighttime temperatures have slowed growth, promoted mildew, and led to occasional purple cast on crowns
• West Coast acreage will decline through July as growers adjust their plantings in response to regional and local harvests beginning across the country
• Expect markets to remain elevated through at least mid-July
• Additional volatility is expected, and demand may surge if other regions encounter supply gaps

Mexico

• Mexican-grown MFC Premium Broccoli continues to ship into South Texas
• Prices have remained comparable to West Coast markets
• Quality ranges from fair to good; heavy presence of hollow core is being caused by high heat following rains
• Central Mexico is experiencing scattered thunderstorms that bring the risk of hail damage; heavier rain may also restrict field access for harvesters, decreasing availability

East Coast/Midwest/Canada

• Various regions will experience short growing seasons through the summer

• • The Georgia and Florida seasons are over
  • The delayed onset of limited production in North Carolina and Virginia has led to a supply gap, forcing most demand to rely on the Western U.S
  • Early season rains followed by high heat have led to stunted growth in most lots
• The Maine and Michigan seasons are due to start in the next two weeks and run through October
• New Jersey, Pennsylvania, and New York will also begin harvesting in late July/early August and last through September
• Limited production is underway in Eastern Canada (Ontario)

Please contact your Markon Account Manager for more information.

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