UPDATE: CALIFORNIA STRAWBERRIES October 1, 2025 The strawberry market is on the rise due to humid weather in all growing regions affecting quality. Santa Maria/Oxnard Markon...
UPDATE: CANTALOUPE AND HONEYDEW MELONS October 6, 2025 Cantaloupe and honeydew melon production will transition back to the Arizona-California desert region over the next two weeks. Markon First...
UPDATE: GREEN LEAF, ICEBERG, AND ROMAINE September 30, 2025 Iceberg markets continue to escalate as quality, weight, and yields have been reduced in the Salinas Valley. Green leaf and...
UPDATE: CITRUS September 30, 2025 Small-sized oranges (113- through 138-count fruit) remain extremely limited due to scarce supplies and strong demand. Prices for small lemons...
FROM THE FIELDS: SHELF-LIFE CONCERNS IN VALUE-ADDED ITEMS September 30, 2025 California’s Salinas Valley recorded roughly a quarter inch of rainfall last week and has experienced warm/humid conditions before and after...
LIVE FROM THE FIELDS: END OF SEASON CHALLENGES IN SALINAS VALLEY September 29, 2025 Please click here to view a Markon Live From the Fields video about erratic weather and other factors that are...
UPDATE: BROCCOLI September 29, 2025 Markets are on the rise as unfavorable weather and persistent quality challenges reduce yields. California Markon Best Available (MBA) Broccoli...
UPDATE: ASPARAGUS September 29, 2025 Prices are increasing amid supply interruptions in Mexico and Peru. Mexico Markon First Crop (MFC) Asparagus is available out of...
UPDATE: CAULIFLOWER September 29, 2025 Markets are on the rise as poor weather on the West Coast limits yields. Markon Essentials (ESS) Cauliflower is limited....
UPDATE: IDAHO POTATOES September 29, 2025 Markon First Crop (MFC) Idaho Burbank and Norkotah Potatoes are available. Markets will remain low over the next 7-10 days but are...
UPDATE SUMMARY: WEEK OF SEPTEMBER 22, 2025 September 29, 2025 California Strawberries Expect elevated prices and tight supplies over the next two weeks as fields recover from recent rainstorms. Santa...
UPDATE: SQUASH September 25, 2025 Markets are low; Markon First Crop (MFC) Zucchini and Yellow Squash are available. Midwest production is expected to end over...
