Broccoli and cauliflower markets are rising due to strong demand across the industry. Markon First Crop (MFC) Broccoli is available in Salinas, California.
Broccoli
- Harvesting has ended in Indiana and Virginia; the Pennsylvania season is winding down, pushing demand to the West Coast and Mexico (into South Texas)
- Market activity accelerated late last week, resulting in upward pricing pressure
- Recent warm weather advanced harvest schedules, leading to tighter supplies as the month closes
- Salinas and Santa Maria are shipping steady supplies
- California quality ranges from average to good
- Occasional brown bead and wind burn have been reported
- Issues include minimal insect pressure, including diamondback moth
- Expect elevated pricing and tighter availability through next week, with increased production anticipated in early July
Cauliflower
- Salinas volume is lower than expected, with some suppliers forecasting below-budget yields
- Santa Maria supplies are moderately tighter
- Size is trending smaller in Salinas; growers report primarily 12- and 16-count stocks, with limited availability of 9-count supplies
- Quality ranges from fair to good
- Santa Maria quality is strong
- Salinas reports include some bruising and discoloration
- Market conditions are expected to remain firm, with higher pricing and tightening supplies until production increases
Please contact your Markon Account Manager for more information.
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