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UPDATE: CALIFORNIA STRAWBERRIES

April 13, 2026

Due to recent rainfall, there will be no harvesting in the Salinas and Watsonville growing regions on Monday, April 13. Additionally, both Santa Maria and Oxnard will see reduced harvests as culling rain-damaged fruit will further slow overall production.

Santa Maria/Oxnard

  • The region received upwards of 0.25-0.50” of rain in the last 48 hours
  • Quality concerns include soft skin, decay, white shoulders, and pin rot
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
  • Berry quality and crop volume will increase gradually over the next two weeks as plants recover
  • Growers packed MFC Strawberries on Saturday, April 11 for orders set to ship on Monday, April 13 to ensure all orders are filled and to avoid rain-related quality challenges the first part of this week
  • Expect strong demand and elevated markets

Salinas/Watsonville

  • The region received .75–1.25” of rain
  • Today’s harvesting has been canceled; limited harvesting might resume tomorrow, Tuesday, April 14
  • Quality concerns include soft skin, decay, white shoulders, and pin rot
  • Berry quality and crop volume will increase gradually over the next two weeks as plants recover
  • Expect strong demand and elevated markets through this week

Please contact your Markon Account Manager for more information.

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