Broccoli market activity accelerated late last week as demand strengthened significantly. Supplies have tightened, and markets are expected to trend higher this week. Markon First Crop (MFC) Broccoli is available in Salinas, California.
- Demand increased during the latter half of last week, resulting in tighter supplies and rising prices
- California yields remain below normal; current demand is exceeding available supply
- California quality ranges from average to good
- Diamondback moth pressure has been observed but is not a significant concern at this time
- Continued high temperatures may increase diamondback activity, discoloration, and dehydration
- Maine production is expected to ramp up this week, which should provide some relief
- Mexican broccoli supplies into South Texas are adequate; however, quality ranges from average to poor; reported defects include cat-eye, browning, and widespread hollow core
- Expect prices to increase throughout the week
Please contact your Markon Account Manager for more information.
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