California growers have begun harvesting strawberries in a limited manner after several weeks of rainy, muddy conditions. Volume is climbing due to improved weather. Florida and Mexico are shipping ample supplies of excellent-quality berries.

Santa Maria/Oxnard, California

• Growers have restarted harvesting
• Strawberries shipping out of California will be brought from Mexico to fill orders as needed; Mexican consolidated berries will have 48 to 72 hours of reduced shelf-life due to transfer times from Mexico to California
• Size ranges from medium to medium-large (12-14 berries per 1-pound clamshell)
• Expect markets to remain strong until California’s supply meets demand

Mexico/South Texas

• The late January peak season is approaching
• Size is small-medium (22 to 25 berries per 1-pound clamshell)
• Quality continues to improve weekly as peak season nears
• Expect elevated pricing and tight stocks as Mexico helps fill orders from California

Florida

• MFC Strawberries are available
• Expect peak season in February
• Quality is excellent; concerns include bruising from packing
• Size is small-medium (18 to 22 berries per 1-pound clamshell)
• Expect pricing to inch up as Florida supplements California shortages

Please contact your Markon Account Manager for more information.

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