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UPDATE: STRAWBERRIES

December 24, 2025

Harvesting has been cancelled for December 24 through December 26 due to persistent rain in the Santa Maria and Oxnard growing regions. Expect markets to tighten up over the next 10 days.

Santa Maria

  • Markon First Crop (MFC) Strawberries are available
  • Harvesting has been canceled due to rain forecast for Wednesday, December 24 through Friday, December 26
  • Quality concerns include decay, pin rot, and water damage
  • Size is small-medium (18 to 24 berries per one-pound clamshell)
  • Strawberries will be brought from Mexico to Santa Maria to fill orders
  • Expect markets to increase slowly

Oxnard

  • MFC Strawberries are available
  • Harvesting has been canceled due to rain forecast for Wednesday, December 24 through Friday, December 26
  • Quality concerns include decay, pin rot, and water damage
  • Strawberries will be brought from Mexico to Santa Maria to fill orders
  • Expect markets to increase slowly

Mexico/South Texas

  • Volume will increase through December and reach its peak in mid-January
  • Quality concerns include over-ripening and light bruising
  • Size is small-medium (19 to 25 berries per one-pound clamshell)
  • Expect elevated pricing and tight stocks as Mexico helps fill orders from California

Florida

  • MFC Strawberries are available
  • Volume is rising
  • Quality is improving; concerns include white shoulders and green tips
  • Size is small-medium (17 to 25 berries per 1-pound clamshell)
  • Expect pricing to inch up as Florida supplements California shortages

Please contact your Markon Account Manager for more information.

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