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UPDATE SUMMARY: WEEK OF SEPTEMBER 8, 2025

September 11, 2025

Avocados

Mexican volume continues to increase week over week, flooding the market of all sizes.

Mexico

  • Expect ample supplies of the current Loca crop; the season is in full swing
  • Supplies are dominated by large sizes (36- through 48-count fruit)
  • Quality is good; checkerboarding (uneven ripening within a case) has been reported
  • Expect low price for the next three weeks

Peru

  • Stocks continue to diminish as the season will end in three weeks
  • Currently,  there is a 10% tariff on Peruvian fruit
  • Quality is good, checkerboarding (uneven ripening) has been reported
  • Expect markets to remain steady until the season ends

California

  • Yields continue to diminish week over week; the season will end in three weeks
  • The crop is currently dominated by 48-count No. 1 grade fruit
  • Quality is good; checkerboarding (uneven ripening) has been reported
  • Expect similar pricing to Mexico

Blueberries 

Prices are elevated. The Pacific Northwest blueberry season has passed its peak. Peruvian shipments are beginning to arrive in the U.S. Mexico’s season has been delayed due to rain and cool weather.

Pacific Northwest

  • Expect markets to continue rising
  • The season will end in early October; quality is good
  • A strong freezer market is also causing this price spike

Mexico

  • Cool, wet weather has delayed the season by three to four weeks

Peru

  • The weather has been favorable in this growing region
  • Shipments are arriving on time
  • Fruit quality is excellent; 30-35% of the crop is jumbo size
  • Peruvian blueberries will dominate the market by September 22
  • Prices will inch up

California Strawberries

Production continues to wind down in the Salinas/Watsonville region. New crop fall harvesting has begun in Santa Maria. Prices are elevated.

Santa Maria

  • Markon First Crop (MFC) Strawberries are available
  • Supplies continue to increase; sufficient volume is expected in the next 10-14 days
  • Fruit size is large, with counts in the mid- to upper teens per one-pound clamshell
  • Overall quality is good; berries are sweet with deep color and very few white shoulders
  • Expect higher pricing for new crop berries

Salinas/Watsonville

  • MFC Strawberries are available
  • Stocks continue to diminish as the season is past its peak
  • Size currently ranges from small to medium (20- to 24-count per one-pound clamshell)
  • Quality is fair; some softness and early decay have been reported

Cantaloupe and Honeydew Melons

Melon production is winding down in California’s San Joaquin Valley, as suppliers transition past peak harvest volume. MFC Cantaloupe and Honeydew Melons are available.

Cantaloupe

  • Supply levels have passed their seasonal peak and have begun to wind down
  • Size is currently skewed toward 9- and jumbo 9-counts; 12- and 15-count supplies are limited
  • Fruit is exhibiting slightly more green coloration as fewer daylight hours are preventing the development of full, straw-colored rinds
  • Pricing has risen modestly but is expected to remain at moderate levels as overall demand remains weak
  • Quality is excellent; sugar levels range between 14–16% Brix, indicating good internal color and a strong flavor profile
  • California’s San Joaquin Valley cantaloupe production will run through mid-October; harvesting will then shift back to the Arizona-California desert region

Honeydew

  • Supplies are also on the decline, with most fields moving past peak production
  • Size is trending toward five- and jumbo five-count melons; six- or eight-count supplies are limited
  • Fruit has a slightly greener appearance as limited daylight is delaying the development of full cream-colored rinds
  • Pricing has increased slightly, though it is projected to level off and remain fairly steady
  • Quality is excellent; sugar levels range between 14–16% Brix, indicating good internal color and a strong flavor profile
  • California’s San Joaquin Valley honeydew production will run through mid-October; harvesting will then shift back to the Arizona-California desert region

Green Leaf, Iceberg, Romaine

Green leaf, iceberg, and romaine prices continue to trend lower following warmer weather and increased supplies in Salinas and Santa Maria, California.

  • MFC Premium Green Leaf, Iceberg, and Romaine Lettuces are available
  • Overall quality is good
    • Fluctuating densities and varying degrees of insect pressure are being reported, but avoided or mitigated at harvest
    • Disease pressure is also an issue, though not enough to significantly impact industry supplies at this time
  • Salinas acreage is lower, by design, at this time of year
    • The Colorado season has ended
    • Production is ongoing in Michigan, the East Coast, and Canada; quality and yields are typical for each growing region, distributing demand across multiple areas
  • Expect lower markets this week, but prices may firm next week as supplies normalize in Salinas and Santa Maria

Limes

The lime market is beginning to stabilize as seasonal demand slows and the current production cycle transitions. Supplies are adequate, though quality and sizing are shifting as the crop progresses. MFC and Markon Essentials (ESS) Limes are available.

Mexico (into South Texas)

  • The current crop is winding down; remaining fruit is trending larger in size (110- to 150-count limes) with reduced shelf life
  • Quality concerns are increasing, particularly stylar-end rot, which may not manifest until after shipping
  • Early harvests of the next crop have begun; limes are peaking on 175s, 200s, and 230s, with improved color and shelf life
  • Ongoing quality issues persist, including oil spotting and skin breakdown due to immature fruit
  • Markets remain relatively soft as demand slows and the transition to new crop continues
  • With the onset of hurricane season, increased rainfall is expected in key growing regions, which may result in harvest delays and operational disruptions

Colombia

  • Packer label limes are available for loading out of Florida; supplies are steady
  • Size is well balanced; quality remains strong with minimal scarring or blanching
  • Ongoing hurricane season activity may lead to increased precipitation and potential challenges affecting harvest and logistics

Onions

Fresh-run onion supplies are plentiful with the Washington, Oregon, Idaho, Utah, and Colorado seasons all in full swing. Markets are steady at lower levels.

Washington

  • MFC Onions are available
  • Fresh-run onions will continue shipping through early October before transitioning to storage crop supplies
  • Stocks are plentiful due to ideal growing conditions over the summer months
  • Quality ranges from good to excellent; fresh-run onions have a higher moisture content, reducing shelf life and making them more susceptible to mechanical damage
  • All sizes and colors are available; super colossal supplies are somewhat limited
  • Expect steady prices over the next 7-10 days

Idaho/Oregon

  • MFC Onions are available
  • Fresh-run onions will continue shipping through mid- to late October before transitioning to storage crop supplies
  • Stocks are plentiful due to ideal growing conditions over the summer months
  • Quality ranges from good to excellent; fresh-run onions have a higher moisture content, reducing shelf life and making them more susceptible to mechanical damage
  • All sizes and colors are available
  • Markets are poised to firm slightly this week as rain is expected to disrupt harvests

Utah/Colorado

  • MFC Onions are available
  • Fresh-run onions will continue to ship for two weeks before transitioning to storage supplies
  • Stocks are plentiful due to ideal growing conditions over the summer months
  • Quality ranges from good to excellent; fresh-run onions have a higher moisture content, reducing shelf life and making them more susceptible to mechanical damage
  • All sizes are available; current lots are dominated by medium and jumbo onions
  • Expect steady pricing over the next 7-10 days

Oranges

California’s available Valencia orange supplies are diminishing. Large sizes (56- to 88-count) are most plentiful; smaller sizes (113- to 138-count) are becoming extremely limited. New crop California Navel oranges are expected to start shipping in late October.

California  

  • MFC and ESS Valencia Oranges are available
  • Expect limited supplies for the next six weeks
  • Size and grade substitutions may be needed to fill orders
  • Quality is good; early decay, soft fruit, and skin breakdown have been reported
  • New crop California Navels will begin shipping in late October
  • Prices will remain elevated for the rest of the Valencia season

Chile

  • Oranges are being imported to both coasts
  • Expect supplies to tighten as they supplement any California shortages
  • Quality is good
  • Expect rising markets as supplies tighten

Mexico

  • The season will begin in early November
  • The Early orange seedless variety will be available in both McAllen, Texas and Nogales, Arizona

Texas

  • Oranges will begin shipping in early November
  • Navels will be the predominant variety, but Early oranges will also be on the market

Florida

  • New crop fruit will start shipping in late October and run through June 2026
  • Supplies will be dominated by 100- to 125-count and larger packs
  • The majority of fruit will be choice and standard grades

Potatoes

MFC Norkotah Potatoes are available in Idaho and Washington. Growers will harvest new crop supplies in multiple regions until mid-October.

Idaho

  • New crop MFC Norkotah Potatoes are being shipped
  • Large sizes are plentiful; retail demand is strong for smaller sizes
  • Overall markets are low; consumer bags are a bit higher due to heavy retail demand
  • Fresh run Burbanks will become available in limited quantities the week of September 22

Washington

  • New crop MFC Norkotah Potatoes are available
  • Mixer volume is steady; small sizes dominate harvests
  • Prices are slowly declining

Colorado, Nebraska, Wisconsin

  • New crop supplies are sufficient
  • Colorado volume is ramping up as new crop production starts; stocks in other areas are adequate
  • Prices continue to inch down

Quality

  • Fresh-run quality is excellent; occasional skinning and excess moisture may be observed in fresh-run potatoes
    • Potatoes release moisture as they cool, which gives the potato a wet look, and can cause a light, white surface residue to develop that is easily brushed off
    • The white residue will dissipate as potatoes dry and does not pose any quality or food safety concerns
  • New crop potatoes have not gone through the ‘sweat’ process yet; the ‘sweat’ process allows field heat to leave the potatoes (which causes the release of moisture), putting them in dormancy and preventing sprouting from occurring during the early months of storage
  • U.S. No. 2 yields will be limited
    • Fresh-run Norkotah quality is strong
    • No. 2 supplies will increase once potatoes are shipped out of storage

Red and Yellow Potatoes

New crop, fresh-run MFC Red and Yellow Potatoes are available in Idaho and Wisconsin. Ideal growing conditions have resulted in an abundance of high-quality red and yellow potatoes. Skinning and high moisture content are typically seen in the early season.

Idaho, Washington & Wisconsin

  • New crop production has ramped up
  • Early harvests are yielding large sizes

Colorado

  • New crop supplies will start shipping in the last week of September

Michigan

  • The new crop season starts in early November

Minnesota

  • Shipments will conclude in late September

North Dakota

  • MFC Red and Yellow Potato harvesting will begin in early October

Texas

  • The season will end this week

Quality

  • Fresh-run quality is strong; skinning and excess moisture will be observed
  • No. 2 supplies will increase once potatoes are shipped out of storage

Stone Fruit

The California stone fruit season is past its peak.

Nectarines

  • Supplies are tight; coverage is on a day-by-day basis
  • The season will wrap up within the next 7-10 days
  • Expect to make size substitutions to fill orders
  • Quality is good; sugar levels range from 12 to 14 Brix
  • The Chilean nectarine season begins in mid-January

Peaches

  • Supplies are ample; the season is expected to run until mid-October
  • Quality is good; sugar levels range from 12 to 14 Brix
  • The Chilean peach season begins in mid-January

Plums

  • The season will run through mid-October
  • Quality is good; sugar levels range from 11 to 14 Brix
  • The Chilean plum season begins in mid-January

Please contact your Markon Account Manager for more information.

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