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UPDATE SUMMARY: WEEK OF OCTOBER 27, 2025

October 30, 2025

Arugula and Tender Leaf Varieties

Supplies of tender leaf and spring mix varieties are limited in the California growing regions.

  • Markon brand suppliers are meeting Ready-Set-Serve (RSS) Spring Mix and RSS Heritage Blend demand
  • Recent rain events in California the past two weeks have taken a toll on tender leaf items
  • Demand has shifted to arugula and tender leaf items due to shortages on lettuce and leaf items in California
  • Arugula supplies are the tightest within the tender leaf category due to sensitivity to abnormally low temperatures
  • Quality is average; yellowing leaves and product breakdown are main quality challenges

California Strawberries

The strawberry market is in a demand-exceeds-supply situation due to rains last week in the Santa Maria and Mexico growing regions.

Santa Maria/Oxnard

  • Markon First Crop (MFC) Strawberries are available
  • Quality ranges from fair to good; clear weather is forecast the next 10 days
  • Some issues have been soft skin, bruising, light decay, and mishappen fruit
  • Size ranges from small-medium to medium
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
  • Expect tight supplies and elevated markets

Salinas/Watsonville

  • Stocks continue to diminish as the season winds down
  • Size currently ranges from small to medium
  • Quality ranges from fair to poor; softness and early decay have been reported

Mexico/South Texas

  • Yields were impacted by last week’s rain
  • Supplies are limited due to quality problems including white shoulders, skin bruising, and green tips
  • Supply will increase in mid-November
  • Expect low volume and high prices

Lemons

Price relief is expected to start next week as domestic new crop lemon production has begun in the California desert region.

Domestic      

  • MFC and Markon Essentials (ESS) Lemons are available  
  • New crop California lemons are in full swing
  • Quality is good; some minor scarring has been reported
  • Expect slowly declining pricing and increased supplies over the next two weeks

Offshore

  • Offshore fruit from Argentina and Chile is past its peak
  • Quality is average; brown spotting, early decay, and scarring are being reported
  • Expect higher pricing compared to domestic and Mexican fruit

Mexico

  • Mexican shipments have started and will run through late November
  • Size will be predominately 165- through 235-count fruit; larger sizes will be available
  • Quality is good; some brown spotting is being reported
  • Expect slowly declining pricing to be comparable to California

Oranges

California Navel orange prices are easing; supplies are becoming more plentiful as multiple growing regions are now producing fruit.

California  

  • MFC and ESS Navel Oranges are available 
  • Large sizes (56- and 88-count fruit) are limited; smaller sizes (113- and 138-count fruit) are plentiful
  • Navel quality is great; sugar levels range from 12-13 Brix
  • Expect easing markets and increased supplies

Mexico

  • Mexican imports (crossing in Nogales, Arizona) are expected in mid-November
  • Great quality is forecast; sugar levels will range from 12-13 Brix
  • Prices will be comparable to those in Florida and Texas

Texas

  • Early variety seeded oranges will ship through February before the start of the Valencia season
  • Harvesting has been slowed due to an unexpected rain event earlier this week
  • Quality is good; sugar levels range from 11-12 Brix
  • Expect elevated markets and limited supplies

Florida

  • The new crop Hamlin season has begun
  • Supplies are dominated by 138-count and smaller sizes
  • Quality is fair; sugar levels range from 10-11 Brix
  • Choice and standard grades will dominate the crop

Imports

  • Fruit is being imported to the East Coast
  • South African-seeded Midnight-variety oranges are shipping
  • Quality is good; sugar levels range from 12-13 Brix
  • The season will end in late November

Squash

Zucchini supplies will increase in early November. Yellow squash supplies are more plentiful; markets are lower. MFC Zucchini and Yellow Squash are available.

  • Mexico’s Sonora season was slow to start due to stormy weather in early October
    • Sunny weather with temperatures in the mid-90s is aiding growth this week
    • Quality is very good
  • California production is getting underway in the Coachella desert region
  • Cooler weather and rain have slowed production in South Georgia
  • Florida has avoided major storms so far this season
    • Fall harvests have begun
    • Growers report high volume
  • Markets are expected to inch down over the next two weeks as Florida and Mexico move into peak production

Stringless Sugar Snap Peas:

Prices remain elevated; supplies are extremely limited industrywide due to poor quality.

California – Salinas and Santa Maria Valleys

  • MFC Sugar Snap Peas are extremely limited out of California; packer label is being substituted as needed
  • Rain, cooler nighttime temperatures, and hail from a few weeks ago have contributed to continuing poor quality on domestically grown sugar snap peas
  • Scarring, discoloration, dehydration, and pitting are present in most lots, severely reducing yields on the West Coast
  • Expect very limited domestic supplies to persist until imported volume from Mexico increases in the next two to three weeks

Imports – Northern Mexico, Guatemala, and Peru

  • Supplies are limited; demand has shifted to imports as quality and yields have deteriorated domestically
  • Imported stringed varieties are generally more available than stringless
  • Quality is marginally better in Peruvian and Guatemalan stocks
  • Northern Mexico supplies will enter the market over the next few weeks heading into November
  • Expect limited availability and higher pricing until imported volume increases in the next three weeks

Please contact your Markon Account Manager for more information.

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