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October 14, 2021

Broccoli and Cauliflower

Salinas Valley and Santa Maria

  • Stocks are forecast to remain tight heading into the desert growing region transition
    • Most growers will begin broccoli and cauliflower harvests in the desert growing regions the week of November 15
    • Due to inconsistent weather, growth has slowed considerably
  • Expect markets to remain high through this seasonal transition

Mexican Broccoli (Crossing into South Texas)

  • Supplies have increased out of the growing region in Central Mexico
  • Demand for Mexican product is strong due to freight and price savings
  • Expect pricing as much as $8-$9 cheaper compared to West Coast pricing


  • Markon First Crop (MFC) Premium Celery is available
  • The Michigan season is winding down, shifting demand to the Salinas and Santa Maria Valleys
  • Oxnard production is forecast to start in late October/early November
    • Fields have been impacted by Fusarium disease, stunting growth and reducing harvestable yields
    • Insect pressure is also affecting some plantings located near artichoke and berry fields
  • The Florida season will begin in mid- to late December
  • Yuma, Arizona production will begin in late December/early January
  • Current demand is fairly strong and will increase in the weeks leading up to Thanksgiving
  • Expect elevated/active markets through December at minimum

Green Leaf, Iceberg, and Romaine

  • MFC Premium Green Leaf and Romaine are available
  • MFC Premium Iceberg is sporadic; Markon Best Available is being substituted as needed
  • Quality is good
    • Limited amounts of fringe burn, internal burn, and seeder are being detected at the field level
    • Mildew pressure is increasing
  • Iceberg harvesting will begin in Huron in mid- to late October
  • Green leaf, iceberg, and romaine production will begin in the Arizona/California desert by early to mid- November
  • Most suppliers are holding contracts to averages
  • Expect elevated markets through October
  • Ready-Set-Serve Iceberg items will increase to Tier One trigger levels Wednesday, October 13

FTGE Announce Handling Charge Increase

  • The increase is primarily based on inflation, particularly the rise in cost of pallets, packaging materials, and labor
  • Handling charges will increase on October 11 moving from $1.95 to $2.95 and will apply to the following items:
  • Cases of round tomatoes
  • Cases of Roma tomatoes
  • Packages of cherry tomatoes
  • Packages of grape tomatoes
  • The Florida tomato season started in light fashion this week with grape tomatoes in the west region of Quincy, Florida

Hurricane Pamela

  • Farmers in the Sinaloa area are still assessing potential damage; however, early reporting is better than previously expected
    • Many of the larger farms used for export are located 60-80 miles north of the impact zone in Culiacan
    • Vegetable and tomato plants are in the early growth stages and long-term effects should be minimal
    • Areas south of Culiacan, such La Cruz, are popular growing regions for tomatoes and will be impacted by the storm
  • The Sinaloa state had drought like conditions over the summer and the storm rain will benefit reservoir water levels
  • The Guanajuato growing region located further south and inland of the hurricane’s path experienced no major rain or weather event; however, transportation lanes from Guanajuato to Laredo, Texas have been impacted by the storm and have led to short-term delays
  • Markon will continue to monitor and update as more information becomes available



  • Domestic MFC Cantaloupes and Honeydews will be available through the week of November 15
  • New crop supplies from the Arizona/California desert will increase over the next two weeks
  • Quality is good; the crop is dominated by 6- and 8- count honeydews and 12-count cantaloupes
  • Favorable weather conditions are expected over the next 7 to 10 days
  • Expect elevated markets through October


  • Supplies from Guaymas, Mexico will arrive next week
  • Expect good quality; supplies will be dominated on 5-count honeydews and 9-count cantaloupes
  • Demand for Mexican honeydew will be higher due to lower domestic volume
  • Central American offshore supplies will hit markets on the East Coast the week of November 22 and the West Coast on November 29
  • Higher prices are expected at the start of the offshore season



  • MFC and Markon Essentials California Valencia Oranges are available
  • Quality has deteriorated; heat from last summer, lack of water, and necessary gassing are taking a toll on the fruit
  • Small-size fruit (113- to 138-count oranges) will be extremely limited for the rest of the Valencia season
  • Expect prices to increase


  • The California Navel harvest has begun
  • Early season supplies are tight
  • Gas times are approximately 96 hours


  • East Coast volume is at its peak in Georgia and North Carolina; quality is very good
  • California production is expected to run in Santa Maria until the end of October; cooler evening weather is slowing growth
  • Supplies in the Mexican mainland (crossing through Nogales) will gradually pick up over the next two to three weeks
    • Quality is good
    • Hurricane Pamela is headed towards Mexico’s West Coast and has the potential to disrupt supplies/affect quality further into the fall season
  • Expect lower markets over the next one to two weeks

West Coast Fall Harvesting Transitions

  • Please click here to view a Markon presentation about West Coast fall harvesting transitions
  • Although many produce items are available year-round, most are not harvested in the same regions the entire time
  • West Coast lettuce and leafy greens growers make seasonal moves in the fall and spring
  • Other high-use produce items that transition include broccoli, celery, and strawberries
  • Markon inspectors travel with the seasons, monitoring product daily to ensure quality and food safety standards are met

Please contact your Markon customer service representative for more information.

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