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UPDATE SUMMARY: WEEK OF JUNE 29, 2026

July 2, 2026

Asparagus

Asparagus prices continue to rise as supplies diminish in Mexico’s Southern Baja and the domestic season closes out. Production is increasing in Central Mexico. Expect elevated markets over the next several weeks.

Mexico

  • Markon First Crop (MFC) Asparagus is available; packer label is being substituted as needed
  • Production is winding down in Southern Baja; harvests continue to increase in Central Mexico
  • Central Mexico will be the primary region through August; some growers delayed field openings following recently depressed market conditions
  • Jumbo and extra-large supplies remain limited
  • Quality is good; spears are firm with minimal seeding
  • Expect strong markets into mid-July

Peru (into South Florida)

  • Imports are being shipped into Miami
  • Warmer-than-average temperatures have led some growers to conclude seasonal harvests earlier than expected
  • Quality ranges from average to good; elevated temperatures have led to dehydration and feathered tips in some lots
  • Prices will continue rising as supplies transition from Southern to Northern Peru

Domestic

  • The Washington season has concluded
  • Michigan supplies are nearly depleted, with only minimal volume remaining this week
  • Programs in the Northeast and Eastern Canada are also coming to an end
  • Expect higher prices as domestic production concludes and demand shifts back to imports

Bell Peppers

East Coast production is down due to recent heavy rains in Georgia and drought conditions in North Carolina. California red bells are transitioning from the desert region to the San Joaquin Valley. MFC and Markon Essentials (ESS) Green and Red Bell Peppers are available.

Green Bells

  • Growers are harvesting moderate supplies in California’s San Joaquin Valley, specifically the Bakersfield region
    • Quality is very good
    • The Fresno area is expected to get underway in early July
  • Volume is low in Central Mexico (into South Texas)
  • Production continues in South Georgia, but most stocks are off-grade
  • The North Carolina season has started; yields are lower than expected due to drought conditions and high temperatures
  • Expect high prices over the next few weeks due to tighter East Coast supplies and stronger overall demand

Red Bells

  • California desert production is slowing down; growers will transition to the Bakersfield region over the next week
    • Desert region temperatures are forecast to reach 110 degrees this week
    • Crews are harvesting early; most supplies are choice grade
    • Due to optimal weather conditions, the Bakersfield season has started in a limited manner;  large-sized No. 1 peppers dominate availability
  • Stocks are limited on the East Coast
  • Canadian greenhouse volume has fallen due to cooler weather
  • Expect steady prices over the next week

Broccoli & Cauliflower

Broccoli and cauliflower markets are rising due to strong demand across the industry. MFC Broccoli is available in Salinas, California.

Broccoli

  • Harvesting has ended in Indiana and Virginia; the Pennsylvania season is winding down, pushing demand to the West Coast and Mexico (into South Texas)
  • Market activity accelerated late last week, resulting in upward pricing pressure
  • Recent warm weather advanced harvest schedules, leading to tighter supplies as the month closes
  • Salinas and Santa Maria are shipping steady supplies
  • California quality ranges from average to good
    • Occasional brown bead and wind burn have been reported
    • Issues include minimal insect pressure, including diamondback moth
  • Expect elevated pricing and tighter availability through next week, with increased production anticipated in early July

Cauliflower

  • Salinas volume is lower than expected, with some suppliers forecasting below-budget yields
  • Santa Maria supplies are moderately tighter
  • Size is trending smaller in Salinas; growers report primarily 12- and 16-count stocks, with limited availability of 9-count supplies
  • Quality ranges from fair to good
    • Santa Maria quality is strong
    • Salinas reports include some bruising and discoloration
  • Market conditions are expected to remain firm, with higher pricing and tightening supplies until production increases

Brussels Sprouts

The California season has started; quality is very good and supplies are ample. Mexican production has ended.

  • MFC and Ready-Set-Serve (RSS) Brussels Sprouts are available; packer label is being substituted as needed
  • The California season is now underway in the Salinas and Santa Maria regions
  • Supplies of small and medium sizes are abundant; jumbo sprouts are moderately tighter but remain available
  • Quality is very good
    • Some smaller sizes are being reported as early-season fields mature
  • Occasional yellowing and seeder are being noted in isolated lots
  • Expect steady pricing and good availability into early July

California Strawberries

It’s currently past peak season in the Watsonville/Salinas growing region; numbers will decline weekly until the season ends. The Santa Maria/Oxnard growing region will begin in late August or early September.

Salinas/Watsonville

  • MFC Strawberries are available
  • Size ranges from medium to large; counts average 14-18 berries per 1-pound clamshell
  • Quality is good; occasional issues include bruising and light soft skin
  • Expect markets to inch up

Santa Maria

  • Overall quality is good; some bruising and white shoulders have been reported
  • Size ranges from small-medium to medium, averaging 18 to 22 berries per 1-pound clamshell
  • The majority of supplies are going to the frozen market due to the abundance of supplies

Cantaloupe & Honeydew

Cooler temperatures may lengthen ongoing supply challenges and keep prices elevated a bit longer. MFC Cantaloupe and Honeydew are limited; packer label is being substituted.

Cantaloupe

Arizona-California Desert Region

  • Harvesting has concluded
  • Insect pressure, worsened by a warm winter, reduced yields and forced an early end to the season
  • The production transition is underway to the San Joaquin Valley, but markets will remain elevated until after the Independence Day holiday

San Joaquin Valley, California

  • Production is slowly picking up, but overall supplies remain limited
  • Quality is very good; internal color is deep orange
  • Cool weather this week will slow growth and temporarily limit yields
  • Size is skewing large, with nine- and jumbo nine-count melons dominant; 15-count fruit remains extremely snug
  • Volume will gradually increase; markets will start to ease the week of July 6

Honeydew

Mexico

  • Stocks are insufficient to fill domestic supply gaps

Arizona-California Desert Region

  • Growers have wrapped up harvesting
  • The last of the season’s fruit will be used to fill orders this week

San Joaquin Valley, California

  • Honeydew harvests usually start five to seven days later than cantaloupe, but some growers have already begun harvesting in a small way
  • Overall projected volume is lower than that of cantaloupe
  • Lower temperatures will slow growth this week, pushing production back several days
  • Five- and six-count honeydew are limited; eight-count fruit is slightly more plentiful
  • Markets are expected to inch down once availability improves toward the end of the week of July 6

Celery

Celery markets have eased; growers have completed the transition from Oxnard to Salinas, increasing supply levels. The Michigan season is expected to begin in mid-July.

California

  • MFC and RSS Celery are available
  • Salinas is the primary growing region
  • Markets are expected to remain stable throughout the early summer months as multiple regions are in production
  • Quality is excellent
    • Salinas has experienced minimal disease pressure compared to Oxnard
    • Stalks are firm with good color
  • Production runs year-round in Santa Maria, California
  • Expect low markets into early Jul

Michigan

  • The Michigan season will begin in mid-July and run through early October
  • Growing conditions have been favorable, supporting strong crop development
  • Fields are progressing well; quality expectations remain positive
  • Supplies will increase as the season ramps up through July

Canada

  • Regional and Canadian programs are getting underway and will run through the summer

Cilantro

Cilantro supplies are ample; prices are steady. Recent warm weather has resulted in minor quality concerns in some growing districts.

 

  • RSS Cilantro is available; packer label is being substituted when necessary
  • Supplies are plentiful in Salinas and Oxnard, California
  • Quality ranges from fair to good
    • Recent above-average temperatures have increased the occurrence of bolting/seeder in some lots; yellowing, thick stems, and early decay have been reported
  • Production will run through the summer; desert region production will gradually increase later this year
  • Expect steady to slightly higher markets with intermittent quality issues heading into early July

Cucumbers

North Carolina production is coming to an end as the Northeast and Midwest seasons get underway. MFC Cucumbers are sporadic; packer label may be substituted.

  • The North Carolina season has ended earlier than expected due to drought conditions
  • Production is over in New Jersey
  • Harvesting will start in the Midwest this week
  • Volume out of Mexico’s Baja region is increasing
  • Overall quality is good
  • Expect steady to lower prices as summer production gets underway in multiple areas

Green Beans

Green bean supplies are erratic. East Coast weather challenges have lowered yields, but supply is meeting demand in California and Mexico. RSS Trimmed Green Beans are available.

  • East Coast production is transitioning north; supplies remain tight due to weather-related disruptions across key growing areas
    • Georgia harvests finished early following prolonged drought, reducing expected volume during the harvesting transition north
    • The Carolinas are seeing inconsistent weather, limiting uniformity and early-season production
    • Virginia rainfall and spotty Ohio crops are delaying harvests, lowering pack-outs, and causing unpredictable volume
    • Expect higher prices over the next two weeks
  • California harvesting is underway in Watsonville, the San Joaquin Valley, and Santa Maria
    • Quality is good
    • Favorable weather is supporting new crop development
    • No major supply issues are expected over the next few weeks
  • Mexican supplies are sufficient out Baja and Puebla
    • Quality is good due to ideal weather
    • Expect steady supplies over the next two weeks; markets are slightly elevated
  • Guatemala yields are being impacted by El Nino’s hot, dry conditions
    • Current quality is good
    • Autumn supply risks are expected to increase if weather patterns continue

Mixed Berries

Blackberry supplies have diminished. California’s San Joaquin Valley season is ending, while new crop Pacific Northwest production has not yet started.

Blackberries

  • Mexican supplies are being diverted to freezers
    • Quality is poor due to high humidity and leaking fruit
    • Problems include softness and cell regression (black cells shrink and turn red)
    • The new crop season will get underway in late July
  • California’s San Joaquin Valley season is almost complete, but supplies have begun shipping from the Watsonville/Salinas growing region in a limited manner
  • Prices will continue to climb until the Pacific Northwest season begins in two weeks

Blueberries

  • The Mexican season has ended
  • Supplies are diminishing in California’s San Joaquin Valley; production is winding down
  • Ample stocks are now shipping from Eastern Washington and Hermiston, Oregon
  • Peruvian growers will begin shipments in mid-August
  • Expect markets to remain steady

Raspberries

  • Mexican supplies have been affected by the humid weather; quality has diminished
  • California’s Santa Maria and Watsonville growing regions have begun shipping excellent-quality fruit
  • Mexico’s Baja season is underway; quality is very good
  • Expect markets to remain steady

Pears

Washington pears will finish in the next two weeks. California Bartlett pear harvests will begin this week, one to two weeks earlier than normal.

Washington

  • Washington D’Anjou pear supplies are expected to finish in the next two weeks
  • All sizes are available; remaining supplies are dominated by 90- through 110-count sizes; 120- through 135-count sizes are very limited
  • Expect steady pricing over the next few weeks as the season comes to an end

California

  • California Bartlett pear harvests will begin in the Sacramento River Delta growing region in a limited manner over the weekend
  • Growers report good to excellent quality; Bartlett pears contain higher sugar content resulting in shorter shelf life when compared to Washington-grown D’Anjou pears
  • California suppliers ship 40-pound packs compared to Washington suppliers, who ship 44-pound cartons
    • Due to the pack differences, California ships approximately 6 to 10 fewer pears per unit compared to Washington
    • The attached photos show both Washington and California pear packs
  • Opening CA FOB prices are expected to be slightly higher than those for remaining Washington supplies

Red and Yellow Potatoes

MFC Red and Yellow Potatoes are available in Idaho. Multiple regions are active this time of year causing market volatility.

Idaho

  • MFC Red and Yellow Potatoes are available
  • Red storage supplies remain healthy and on track to finish the season as expected
  • Yellow potatoes are being sourced from California to supplement orders
  • Overall quality is good
  • Prices are expected to remain elevated but stable
  • New crop Idaho production will start the first week of August

California

  • Red and yellow production is now in the Stockton region
  • Supplies are extremely limited due to lower acreage from previous years
  • Quality is excellent
  • Current demand exceeds supply, keeping markets active
  • The season will finish at the end of July

Arizona

  • Red and yellow supplies are adequate
  • Quality problems include skinning, lenticle, and bruising
  • Markets are elevated

Texas

  • The season is just getting underway; volume is expected to increase next week
  • Quality is excellent; skinning is minimal
  • Markets are elevated to start but will decrease as supplies increase

Florida

  • Harvesting has finished in Northern Florida
  • Red supplies are nearly finished due to active demand
  • Quality is average
  • Markets are stable, but red prices may climb as the season winds down

North Carolina

  • Yellow supplies are abundant, while reds are limited
  • Quality is average; yields are lower due to drought and heat
  • Markets will remain active

Squash

Squash markets are up slightly as the North Carolina season ended early. Many summer growing regions are underway in the Midwest and Northeastern U.S. MFC Zucchini and Yellow Squash are available.

California

  • New crop production is starting in the Fresno region of the San Joaquin Valley
  • Santa Maria volume is high; quality is very good
  • Expect steady prices this week

East Coast

  • The North Carolina season is ending; growers are reserving limited water for pepper crops
  • Production has started in the Midwest
  • Northeast production is increasing
  • Expect prices to increase slightly this week

Mexico – Baja

  • Moderate zucchini volume is shipping out of Baja
    • Yellow squash is tighter
    • Quality is very good

Sweet Potatoes

Sweet potato markets are rising. Strong demand and limited storage supplies are pushing up pricing. Expect low volume and higher markets over the next six to eight weeks until late summer/early fall harvests start.

North Carolina

  • Current storage supplies are extremely limited with unprecedented demand
  • Remaining quality is good; suppliers are managing pack-outs closely
  • Markets are rising as storage inventory is depleted
  • An estimated 15% increase in acreage is expected for the next season, starting in late September/early October
    • Fresh run/uncured supplies will be available late August
    • Favorable growing conditions are expected to yield ample supplies and consistent quality this fall

Mississippi

  • Supplies are limited; demand is strong
  • Quality is good; defects are minimal
  • Prices are rising across all sizes
  • New crop stocks are expected to hit the market in early September
    • Acreage is estimated to increase 10% next year
    • Planting is complete; current weather is ideal for growing

Louisiana

  • New crop supplies will start shipping in September
  • Initial reports indicate a 10-15% increase in acreage this coming fall

California

  • Remaining storage supplies are very tight
  • Quality is good; some lots are exhibiting pitting due to dehydration in late storage
  • Prices are due to limited supplies and active demand
  • The new crop season will begin as early as late July/early August
    • Overall acreage is expected to be two to three percent higher next year
    • Some growers have planted up to 20% more, but most of those are specialty varieties such as white or Japanese

Tomatoes

Tomato markets are steady as multiple regions are in production including California, Tennessee, and Virginia. The South Carolina, Florida Panhandle, and South Georgia seasons are coming to an end.

Rounds

  • East Coast
    • Tennessee and Virginia production is getting underway
    • South Carolina, Florida Panhandle, and South Georgia production is winding down
    • Quality is very good
  • Mexico
    • The Baja Peninsula is shipping steady supplies this week
    • Volume is low in Central Mexico (crossing in South Texas), but yields will increase over the next month
    • Quality is very good
  • California
    • Production is ramping up with most harvests underway in the San Joaquin Valley
    • Larger sizes are most common
    • Quality is good
  • Markets will remain steady over the next few weeks

Romas

  • East Coast
    • Tennessee and Virginia production is getting started and will run through the middle of October
    • Growers expect good quality for the summer season
    • Prices should remain steady for the next couple of weeks
  • Mexico
    • Central Mexico has new blocks starting in early June, which will increase overall volume
    • The Baja Peninsula is in production; larger sizes are most prevalent
  • California
    • Volume is increasing
    • Recent windy conditions have caused some scarring, which is being graded out
    • Large sizes are most plentiful
    • Prices are low as this new region gets established

Grape and Cherry

  • East Coast
    • Production in South Carolina, the Florida Panhandle, and South Georgia has ended
    • Quality is good
    • Tennessee and Virginia production has started in a limited manner
    • Markets are to remain steady over the next couple of weeks
  • Mexico
    • Baja has lower volume due to recent cooler evenings; growers are waiting on new acreage to start over the next 10 days
    • Western Mexico is shipping limited yields with average quality
    • Expect higher prices next week

Please contact your Markon Account Manager for more information.

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