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June 15, 2023

California Strawberries

Prior rainfall in the Salinas/Watsonville and Santa Maria growing regions has tighten supplies and elevated pricing.

Santa Maria

  • Markon First Crop (MFC) Strawberries are available
  • Fruit size is medium (12 to 16 berries per one-pound clamshell)
  • Quality is good; white shoulders have been reported in some lots
  • Expect markets to rise over the next 7 to 10 days as production falls and demand strengthens


  • MFC Strawberries are available
  • Fruit size is large (9 to 12 berries per one-pound clamshell)
  • Quality is good; some mildew has been reported due to continued overcast and wet mornings
  • Expect markets to rise over the next 10 to 14 days as production falls and demand strengthens


Mexican green and red grape prices continue to decline; demand is steady. Mexican portioned grapes have begun shipping. California season will begin in late July. Expect declining markets over the next two to three weeks.

Red/Green Grapes

  • Markon Essentials (ESS) Grapes will begin shipping June 19  
  • The Mexican season is in peak production; demand is steady
  • Pricing will continue to decline due to increased production
  • California grapes will begin shipping towards mid to late July

Portioned Grapes

  • MFC Lunch Bunch Grapes will begin shipping June 26
  • Mexican portioned grape season has begun
  • Stocks will be increasing over the next five to seven days due to increased production
  • Expect elevated pricing as the season begins followed by gradually decreasing markets


Lime markets are continuing to downtrend; supplies are ample in Veracruz, Mexico. MFC and ESS Limes are available.

  • Supplies remain dominated by 175- through 250-count fruit
  • Larger, 110- and 150-count, sizes are tight but are improving; markets have decreased
  • Quality is good; dry, hot weather in Veracruz, Mexico is resulting in increased light green/yellow-colored limes, typical for this time of year
  • Oil spotting and scarring are occasional issues
  • Expect lower markets over the next 7 to 10 days

Mixed Berries

Raspberry and blackberry demand is strong; markets are elevated but growers expect price relief in late June.


  • Volume continues to fall in Central Mexico due to high temperatures
    • Quality is good
    • Uneven ripening has been reported in some lots
  • Supply levels in Oxnard, California and Baja, Mexico continue to be impacted by weather events; expect peak production in early July
  • The industry will be in a demand-exceeds-supply situation through June


  • Central Mexico, the primary growing region, is past its peak
  • Volume is climbing in Baja, Mexico; expect ample supplies
  • The California season has begun and will ramp up quickly week over week
  • Prices will remain steady


  • Yields continue to decline in Central Mexico,
  • Harvesting is increasing in Oxnard, California; the season’s peak will be reached in early July
  • Expect abundant supplies in Watsonville, California by late July
  • Growers have begun harvesting in North Carolina; volume is low but will increase in late June
  • The industry will be in a demand-exceeds-supply situation through mid-July


MFC Onions are being shipped out of California’s San Joaquin Valley and Southern New Mexico. 


  • The Southern California/Imperial Valley season has concluded
  • Onion production has transitioned to Central and Northern California
    • Availability is sufficient
    • Yields are dominated by medium and jumbo sizes
    • Colossal stocks are adequate, while super colossals are limited
  • Expect markets to hold firm for the next few weeks
  • Supplies are expected to ship into August

New Mexico

  • New Mexican onions are readily available
    • Pack-outs also favor medium to jumbo sizes
    • Order fulfillment of colossal and super colossal onions is steady
  • Markets will remain elevated, but stable for the next few weeks
  • Product will ship leading into August


Pineapple supplies are scarce in Costa Rica, Mexico, and South America. Historically, pineapples become limited from mid-June through August. In particular, large sizes (five- and six-count fruit) will tighten. Expect rising markets; size substitutions may be necessary to fill orders.

  • Large sizes have become scarce due to dry conditions
  • Smaller fruit (seven- and eight-count sizes) are expected to dominate the market over the next four to six weeks
  • Forecasts indicate dry conditions for June and the potential for heavy rainfall (El Nino) heading into July
  • Expect stressed plants resulting in small-size fruit and elevated markets


Cooler weather along the west coast is slowing down production. Yellow squash has demand-exceeds-supply markets.

  • The Santa Maria, California growing region has limited yields due to cool temperatures (mid-60s) and previous rain; yellow squash is snug
  • The Baja Peninsula has new production this week
  • Georgia harvests are past peak season, yields are lighter
  • The East Coast will start to regionalize for the summer months over the next few weeks
  • New growing regions will pop up in North Carolina, Virginia, Kentucky, and New Jersey
  • Yellow squash prices are much higher, zucchini will remain steady

Please contact your Markon customer service representative for more information.

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