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UPDATE SUMMARY: WEEK OF JULY 21, 2025

July 24, 2025

Asparagus

Due to very high demand, Michigan’s cherry season will end sooner than originally projected. Washington cherries are readily available with strong demand. Expect rising prices and tighter supplies over the coming weeks.

Michigan

  • The Michigan season is ending this week
  • Sales far exceeded supplies, depleting this year’s crop much earlier than anticipated

Washington

  • Washington will continue to ship cherries over the next two to three weeks, pending availability
  • Prices are on the rise as demand shifts to the West Coast
  • Quality is excellent

Broccoli

California

  • Markon First Crop (MFC) Premium Broccoli is being harvested in the Salinas Valley
  • Production is also underway in the Santa Maria Valley
  • Prices have fallen as demand for California-grown broccoli normalizes
  • Pest pressure from the Diamondback moth is decreasing
  • Sporadic, systemic mildew, purple cast on crowns, pin rot, and yellowing are being observed in isolated lots
  • West Coast volume will remain low through mid-August in response to regional and local harvests taking place across the country
  • Expect markets to continue easing through the end of the month as demand is shared with the East Coast and planted acreage increases

Mexico

  • Mexican-grown Markon Best Available (MBA) Broccoli continues to ship into South Texas
  • Prices have slipped following weaker demand and now present a cost savings relative to West Coast broccoli
  • Expect a wide range of quality
    • Many lots exhibit significant hollow core, branchy crown structures, and cat-eye
    • Persistent heat and rain in the region are subsiding, which will promote better quality over the next 14-21 days

East Coast/Midwest/Canada

  • Various regions will experience short growing seasons through the summer
  • The Maine and Michigan seasons are getting started and will run through October; early-season quality is great
  • Limited harvests are also underway in Eastern Canada (Ontario)
  • Growers in New Jersey, Pennsylvania, and New York will begin production by early August and continue through September

Brussels Sprouts

Markets remain elevated amid strong demand and persistent production challenges in Salinas, California. MFC and Ready-Set-Serve (RSS) Brussels Sprouts are limited.

  • Salinas Valley supplies are extremely limited
    • The main variety for the summer season is not performing as well as anticipated
    • July’s overcast weather and below-average temperatures have further limited growth
  • Demand is strong as Salinas is the main growing region for this time of year; Santa Maria is helping in a small way, but acreage is minimal
  • Quality is fair; puffy texture and seeder are heavily present
  • Jumbo sprouts are more readily available, as suppliers are allocating their small and medium heads for processing to fill value-added orders
  • Supplies are expected to remain limited for the next 10-14 days
  • Prices will remain elevated heading into August, then ease as more volume enters the market

Cherries

Due to very high demand, Michigan’s cherry season will end sooner than originally projected. Washington cherries are readily available with strong demand. Expect rising prices and tighter supplies over the coming weeks.

Michigan

  • The Michigan season is ending this week
  • Sales far exceeded supplies, depleting this year’s crop much earlier than anticipated

Washington

  • Washington will continue to ship cherries over the next two to three weeks, pending availability
  • Prices are on the rise as demand shifts to the West Coast
  • Quality is excellent

Green Leaf, Iceberg and Romaine Lettuces

Iceberg prices are firming as supplies quickly tighten and demand rebounds. Green leaf and romaine markets are fairly steady.

  • MFC Premium Green Leaf, Iceberg, and Romaine Lettuces are available; MBA is being substituted when needed due to low weights
  • Overall quality is very good; fluctuating density and head size, insect pressure, and internal burn continue to be present in some lots
  • Salinas Valley iceberg demand is strengthening once again
    • Some growers are entering lower acreage for the second half of this week
    • Processors are also searching for additional acreage to supplement their programs
  • Green leaf and romaine demand is level; supplies are sufficient
  • Expect climbing iceberg markets into next week; green and romaine prices shouldn’t fluctuate much

Mixed Berries

Blackberry supplies have diminished. California’s San Joaquin Valley season is ending, while new crop Pacific Northwest production has not started.

Blackberries

  • Mexican supplies are being diverted to freezers
    • Quality is poor due to humidity and leaking fruit
    • Heat-related issues include softness and cell regression (black cells shrink and turn red)
    • Fungal development has been reported
  • California’s San Joaquin Valley season is almost complete, but supplies have begun shipping from the Watsonville/Salinas growing region
  • Prices will continue to climb until the Pacific Northwest season begins

Blueberries

  • The Mexican season has ended
  • Supplies are diminishing in California’s San Joaquin Valley; production is winding down
  • Ample stocks are now shipping from Eastern Washington and Hermiston, Oregon
  • Peruvian growers will begin shipments in mid-August
  • Expect markets to remain steady

Raspberries

  • Mexican supplies have been affected by the humid weather; quality has diminished
  • California’s Santa Maria and Watsonville growing regions have begun shipping excellent-quality fruit
  • Mexico’s Baja season is underway; quality is very good
  • Expect markets to remain steady

Onions

The Washington storage onion season has ended. New crop supplies will start shipping in two to three weeks. The Northern California and New Mexico seasons are beginning to wind down. Prices are climbing.

Washington

  • MFC Onions are available
  • Washington red and yellow storage supplies have been depleted
  • New crop harvests will begin in a limited manner the week of July 28
  • Suppliers will load California and New Mexico onions to cover orders through the start of the season
  • All sizes are available
  • Quality is good
  • Fresh-run onions will have thinner skins and a shorter shelf-life
  • Markon recommends ordering for quicker turns
  • Shelf-life will increase after the season has ramped up, allowing onions time to cure
  • Markets are elevated but will slowly decline as the season ramps up

California

  • MFC Onions are available
  • Northern California’s fresh-run season is expected to end in mid-August
  • Supplies are dominated by jumbo through colossal sizes; medium-sized yellow onions are somewhat limited
  • Quality is good
  • Markets are steady but expected to rise over the next two weeks as demand shifts from other regions

New Mexico

  • MFC Onions are available
  • Supplies are dominated by jumbo through colossal sizes
  • Quality is good
  • Rain is expected to hinder harvesting in Southern New Mexico this week; growers packed ahead in anticipation of the storms
  • Expect markets to rise over the next 7-10 days

Red and Yellow Potatoes

Prices are steady and expected to remain so into August. As new-crop red and yellow potatoes enter the market from major growing areas over the next several weeks, prices will decline. Ample supplies and high quality are anticipated.

Idaho

  • The storage season is winding down
    • Demand is increasing
    • New crop production will begin the first week of August
  • Several growers are transferring fresh-run product from California and Arizona to pair with their Russet potato volume
  • Red potato quality is fair; scarring and lighter color are occasional problems
  • Yellow potato quality is good
  • All sizes are available; B and No. 2s are most plentiful

Texas

  • Texas will continue to ship red and yellow potatoes over the next three to four weeks
  • Quality is very good; color is solid with minimal blemishes
  • All sizes and grades are available

 

California & Arizona

  • California and Arizona will continue shipping red and yellow supplies through August
  • Quality is good; fresh-run potatoes have thinner skins compared to storage potatoes and are more prone to mechanical damage
  • All sizes are available; large sizes dominate availability

Florida

  • The Northern Florida season is expected to end next week
  • Quality remains good; defects are minimal
  • All sizes are adequate; large sizes dominate availability

Upcoming Regions

  • Minnesota will start shipping next week
  • The Wisconsin season is expected to start on August 4
  • Colorado will begin shipping in late August

Please contact your Markon Account Manager for more information.

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