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UPDATE SUMMARY: WEEK OF AUGUST 18, 2025

August 25, 2025

Bell Peppers

Red bell pepper supplies are extremely limited; markets are elevated. California growers are struggling to fill demand.

Red Bells

  • Markon First Crop (MFC) and Markon Essentials (ESS) Red Bell Peppers are limited; packer label may be substituted
  • Production is low in Fresno, California; crews are on their third round of harvesting in older fields
  • California’s Oxnard is getting a slow start due to ripening delays and skipped harvesting days
  • The Hollister, California season is expected to start with low volume on August 25
  • The East Coast does not produce significant colored pepper supplies
  • Poor weather has minimized volume out of Central Mexico (crossing into South Texas)
  • Stocks are tight from Eastern Canada due to past heat and reduced sunlight from wildfires; harvesting is more consistent in Western Canada
  • Demand for California peppers is extremely strong
  • Expect elevated prices over the next two weeks

Green Bells

  • MFC and ESS Green Bell Peppers are ample
  • California is shipping consistent supplies; quality is very good out of Fresno and the coastal regions of Oxnard and Hollister
  • Harvesting is steady in the Midwest regions of Michigan and Ohio
  • Northeastern production is consistent; all sizes are available
  • Volume is typically low in Central Mexico during the late summer months
  • Expect steady/low prices for several weeks

Broccoli

California

  • Markon Best Available (MBA) Broccoli is being harvested in California’s Salinas Valley
  • Quality ranges from fair to good; issues such as pin rot, yellowing, and systemic mildew are being reported
  • Pest pressure from aphids and Diamondback moth pupa/larvae remains a significant challenge as the region faces higher temperatures
  • Supplies are available in Monterey County (Salinas Valley) and Santa Barbara County (Santa Maria Valley and Lompoc Valley)
  • West Coast volume will remain lower through late August as a result of regional and local harvests taking place across the country
  • Expect elevated markets for the next 7-10 days

Mexico

  • Mexican-grown MBA Broccoli continues to ship into South Texas
  • Prices are trending higher, though minimal demand is keeping markets a bit lower than those on the West Coast
  • Quality is poor; defects such as cat eye, hollow core, and pin rot are prevalent; insect damage is also present in this region
  • High temperatures and tropical weather will continue in this region through the late fall, keeping quality below-average through November

East Coast/Midwest/Canada

  • Supply levels are at their peak in many regional and local seasons
  • Production will run through October in Maine; quality is great with no insect pressure being reported, but overall availability is low
  • Limited supplies will also ship from Eastern Canada and North Carolina through September, weather permitting
  • Growers in New Jersey, Pennsylvania, and New York will begin production in late October

California Strawberries

All California growing regions will experience a warming trend from Wednesday, August 20 through Sunday, August 24. Markon growers’ proximity to the California coastline will help reduce heat-related stress to strawberries in the field.

Salinas/Watsonville

  • MFC Strawberries are available
  • Growers are culling 30-35% of fruit due to poor quality caused by high daytime temperatures and wet mornings
  • Overall quality remains good, but some bruising, white shoulders, and light mildew are being reported
  • MFC Strawberries are harvested first thing in the morning, which helps ensure Markon receives the best quality available
  • Expect steady pricing for the beginning of the week, with the potential to rise

Santa Maria

  • MFC Strawberries are available
  • Quality is good; occasional overripening and white shoulders are being reported
  • Size ranges from 25 to 31 berries per 8/1-pound clamshell (small to medium)
  • Expect markets to continue rising

Cauliflower

Markets are rising due to strong demand; however, multiple growing regions are in play, which will keep prices at moderate levels. ESS Cauliflower is available.

Salinas, California

  • Supplies are adequate, though increased demand has pushed markets up
  • 12-count heads are readily available; 9-count supplies are tight
  • Quality, texture, and color are strong; Diamondback moth presence is an issue in some lots
  • Expect prices to peak this week, then ease heading into next week as warmer weather promotes growth

Santa Maria, California

  • Production is up this week; supplies are ample
  • Quality is good
    • Minimal defects are present
    • Only occasional insect pressure is being reported
  • Recent weather has been ideal for growth
  • Prices are lower compared to the Salinas Valley, which is common

East Coast/Midwest/Canada

  • The Maine season will run through October
    • Quality is very good
    • Supplies are ample
  • Growers in North Carolina and Eastern Canada will ship supplies through September, weather permitting
  • The seasons in New Jersey, Pennsylvania, and New York will begin in late October
  • Prices are comparable to the Salinas Valley

Lemons

Lemon prices continue to rise due to low volume and strong demand across all growing regions.

Domestic

  • MFC and ESS Lemons are available  
  • Small sizes (165- to 235-count fruit) remain limited
  • Quality is good; early decay, scarring, and brown spotting are being reported
  • Elevated pricing is forecast for the next six weeks

Offshore

  • Offshore fruit from Argentina and Chile will be shipped into North America through early December
  • Shipments are down as much as 50% this year compared to last due to fears of low pricing and the impact of tariffs
  • Sizing will be dominated by large lemons (95- to 140-count stocks); smaller sizes will be available as well
  • Expect higher pricing (compared to domestic and Mexican fruit) due to strong quality

Mexican

  • Mexican shipments have started and will run through late November
  • These supplies will help fill the demand not met by California lemons
  • Sizing will be dominated by 165- to 235-count fruit; larger sizes will also be available
  • Quality is good; scarring is being reported
  • Expect pricing to be comparable to domestic fruit

Onions

The Northwest onion season is off to a strong start with Washington, Oregon, and Idaho fresh-run onion harvests in full swing. Colorado and Utah are ramping up as California and New Mexico wind down. Markets are steady at lower levels.

Washington

  • MFC Onions are available
  • Fresh-run onions will ship through early October before transitioning to storage crop
  • Quality is excellent; fresh-run onions have higher moisture content resulting in short shelf-life compared to storage supplies
    • Markon recommends ordering for quick turns
    • Shelf-life will improve once growers begin shipping from storage supplies and onions have properly cured
  • All sizes and colors are available; current lots are peaking on jumbo sizes
  • Expect steady prices over the next one to two weeks

Idaho/Oregon

  • MFC Onions are available
  • Fresh-run onions will ship through mid to late October before transitioning to storage supplies
  • Quality is excellent; fresh-run onions have higher moisture content resulting in short shelf life compared to storage supplies
    • Markon recommends ordering for quick turns
    • Shelf-life will improve once growers begin shipping from storage supplies and onions have properly cured
  • All sizes/colors are available; current lots are peaking on jumbo sizes
  • Expect steady prices over the next one to two weeks

Utah/Colorado

  • MFC Onions are available
  • Fresh-run onions will ship through mid-September before transitioning to storage supplies
  • Quality is excellent; fresh run onions have higher moisture content resulting in short shelf life compared to storage supplies
    • Markon recommends ordering for quick turns
    • Shelf-life will improve once growers transition to storage supplies this fall
  • All sizes are available; current lots are peaking on medium-jumbo sizes
  • Expect steady prices over the next one to two weeks as growers ramp up

California

  • MFC Onions are finished
  • Northern California’s fresh-run onion season is coming to an end; most are set to finish in the next two weeks
  • Quality is fair to poor; heat related issues such as sunscald are common for end of season supplies
  • Prices are low as growers flood the market to compete with better quality Northwest fresh run onions

New Mexico

  • MFC Onions are finishing this week
  • New Mexico’s fresh-run onion season is coming to an end, with most finishing this week
  • Quality is fair; heat and high humidity have potential to negatively impact quality and shelf life of remaining supplies
  • Prices are lower this week as growers attempt to offload current inventories with demand shifting to the Northwest

Please contact your Markon Account Manager for more information.

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