Blueberries

Blueberries are currently in a demand-exceeds-supply situation. This is expected to continue until California’s San Joaquin Valley season begins in late April/early May. Volume will remain low over the next two weeks.

Mexico

• High temperatures persist, some reaching 95 degrees
• Volume has increased 10% since last week
• Yields are expected to tighten over the next two weeks
• Quality is good; some early breakdown has been reported
• Expect rising prices and tight stocks

Florida/Georgia

• The season is getting a late start due to earlier weather events
  • Fields north of Orlando have reported an estimated 40–50% crop damage
  • Rainfall temporarily halted harvesting earlier in the week
  • Operations are expected to resume later this week
• Limited production will begin in Georgia next week
• Markets remain elevated; overall supplies are tight

California’s San Joaquin Valley

• Conventional harvesting is set to begin in late April/early May
• Ample volume and great quality are anticipated

Broccoli and Cauliflower

Markets are rapidly escalating as Salinas and Santa Maria yields are not meeting current demand. Markon First Crop (MFC) Broccoli is available in Salinas, California and Mexico (into South Texas).

Broccoli

• The Arizona/California desert season has ended
• Production continues to ramp up in Salinas and Santa Maria; however, supplies are not yet sufficient to meet current demand
• Warmer weather over the past few weeks brought fields forward, leading to supply gaps the rest of this month
• Rain this past weekend will affect quality, further reducing volume
• Quality ranges from fair to good
  • Wet conditions may contribute to pin rot, cat’s eye, purple casts, and oxidation issues
  • Minimal insect pressure has been reported (Diamondback moth)
• Expect elevated pricing and limited availability until production is fully underway in early May

Cauliflower

• Harvesting has concluded out of the Arizona-California desert region
• Salinas and Santa Maria supplies are extremely limited, but production will increase through this month
• Size is currently small but will gradually increase as the crop ramps up
• Recent rain resulted in further issues, delaying some production crews and affecting field conditions
• Quality ranges from fair to good; wet conditions may contribute to black mold, mildew, and discoloration
• Expect higher pricing and limited until production is fully underway in early May

Brussels Sprouts

Prices are climbing due to tighter supplies and higher import costs. MFC and Ready-Set-Serve (RSS) Brussels Sprouts are available.

• Markets continue to increase as supply tightens out of Mexico, leading to overall lower availability

• • The initial surplus out of Mexico has passed
  • Yields have been falling
• Transportation costs and border delays are impacting imported supplies
• Quality is great; good color, shape, and minimal seeder are being reported
• Growing conditions remain optimal, but overall lower volume will keep pushing prices higher
• California’s Central Coast season will begin in mid-July
• Expect pricing to continue incrementally rising through April

Chile Peppers

Although new crop production has begun in several growing regions, chile pepper prices remain elevated. The Texas and California seasons are underway, but early volume is low. MFC Chile Peppers are limited; packer label is being substituted as needed.

Mexico

• A warm, wet winter contributed to increased pest pressure, which has affected yields
• Quality ranges from fair to good
• Strong demand within Mexico is reducing available exports
• Prices will remain elevated until U.S. production ramps up

United States

• Jalapeno, Serrano, and Anaheim harvesting is increasing in Texas
• California growers are shipping multiple varieties in small quantities, but quality varies widely
• Georgia’s season will start in early May
• Expect limited stocks and elevated prices through early to mid-May when domestic operations are at full capacity

Citrus

California lemon supplies are tightening, especially 165- and 200-count sizes, as the crop is favoring larger fruit (95- to 140-count stocks). The California Navel season is ending; 113- and 138-count fruit is extremely limited. Early Valencia orange supplies are also snug.

Lemons

• MFC and Essentials (ESS) Lemons are available  
• Districts One and Two (the San Joaquin Valley and Southern California) are currently in production
• 165- and 200-count sizes are limited; yields are dominated by 95- through 140-count lemons
• Quality is good; some greening and scarring have been reported
• Expect a slow yet steady price climb as demand increases over the next six to eight weeks

Oranges

• MFC and ESS Navel and Valencia Oranges are available out of California 
• Oranges are currently being shipped out of California, Arizona, Texas, Florida, and Morocco (into New Jersey)
  • The California Valencia season has begun in a limited manner; Navel supplies are expected to run until early May
  • The South Texas season will end in late April
  • Mexican Valencias (crossing into Nogales, Arizona) are expected to ship into June
  • Florida Valencia oranges are on the market
  • Moroccan Valencias continue shipping off the East Coast
• Small sizes (113- through 138-count oranges) remain extremely limited in California and South Texas
• Expect good quality and elevated markets

Onions

The Vidalia Onion season is scheduled to begin on April 13.

• This year’s Vidalia onion season will run from April 13 through early September
  • This date is set by the Georgia Agricultural Commissioner
  • Growers can’t pack any Vidalia onions until the official start date
• True Vidalia onions are grown exclusively in a 20-county region in South Georgia
• Their flavor profile is known for exceptional sweetness and mild flavor
• Vidalia crops benefit from growing in low-sulfur soil
• Excellent quality is forecast

Pineapples

Expect extremely limited pineapple supplies for the next several weeks.

• Heavy rainfall in tropical growing regions has disrupted fruit development and reduced import volume
• Excess moisture has resulted in internal translucency on some fruit, tightening usable supplies
• Holy Week harvest interruptions added additional short‑term pressure
• All sizes are extremely limited, but availability continues to skew smaller
• Crownless supplies are especially limited, as most production is committed to crown‑on programs
• Limited availability and elevated pricing are expected to persist through May

Squash

Prices are two‑tiered—with ample supplies on the East Coast and low volume in Mexico, increasing West Coast markets. MFC Zucchini and Yellow Squash are available.

Florida

• Squash supplies have increased drastically over the last few weeks
• Quality is very good
• Georgia growers will start harvesting in two weeks
• Expect low markets to persist for several weeks

Mexico

• Hot weather and low market conditions led some growers to abandon older fields in southern growing districts over the past 7–10 days
• These factors resulted in an approximate 50% reduction in supply levels in one week, causing prices to escalate
• Markets are expected to remain active until new crop domestic production begins
• Availability is expected to tighten into early May; the season will wind down by mid‑May

Tomatoes

All tomato varieties are extremely tight. Round tomatoes are especially scarce this week.

Rounds

• Florida
  • South Florida supplies are limited
  • Average volume is not expected until early May
  • Growers in Central Florida are expected to start harvesting next week
• Mexico
  • Yields are extremely low, with only a few growers offering pallet quantities
  • Production should remain constrained through next week
  • Substituting Romas is advised
  • Quality is mixed

Romas

• Florida

• • Supplies are extremely tight
  • Romas are more readily available than rounds
  • Yields are forecast to increase over the next two weeks

• Mexico

• • Yields are low but increasing
  • Production levels will remain below normal for several weeks
  • Quality ranges from fair to average
  • Round prices are lower as volume is higher

Grape and Cherry

• Florida

• • Supplies remain limited but production is starting to increase
• Mexico
  • Volume is declining as the Sinaloa season winds down due to unfavorable weather and disease pressure in the fields

Summary

• Supplies remain extremely tight across all tomato varieties; rounds are the most limited
• Markets are elevated (record-level for this time of year), and buyers are using Romas to cover round demand
• Order flexibility (size/variety) and quick product rotation are recommended due to reduced shelf-life
• Near-term relief is limited: some improvement may begin in the next 10 days to 2 weeks (including grape/cherry supplies as new fields come online), but Florida growers are not expected to reach typical round volume until early May

Please contact your Markon Account Manager for more information.

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