UPDATE: STRAWBERRY QUALITY

November 20, 2021

Strawberry quality continues to be a challenge. California growing regions have been decimated by recent weather. Mexican-grown crops continue to battle size, limiting how much fruit can cross into the United States.

Santa Maria, California

  • Production is slated to wrap up in mid-December
  • Crews must cull up to 50% of fruit from plants
  • Production is down 65-70% in some fields
  • Quality concerns include excessive bruising, pin rot, and water damage
  • Plastic clamshells will be substituted for the corrugated packs

Oxnard, California

  • Volume remains low
  • Quality is good
  • Size ranges from medium to large
  • Production is expected to increase over the next two weeks

Central Mexico

  • The season has begun, but production is increasing slowly
  • Limited quantities have begun to cross into McAllen, Texas; By mid-December suppliers are expecting to receive load volume in both California and Texas
  • Size is small (approximately 32+ berries per 1-pound clamshell)
  • So far, challenges include small size, bruising, and misshapen fruit

Florida

  • Harvesting has begun in a very limited way; fruit will hit the market over the next 7-10 days
  • Volume is expected to increase by mid-December
  • Markon First Crop Strawberries are estimated to begin shipping the week of December 6

Please contact your Markon customer service representative for more information.

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