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UPDATE: STRAWBERRY FORECAST

March 27, 2023

Supply levels will plummet further than expected for the next two weeks. California will ship historically low volume, while production in Florida and Mexico (into South Texas) is coming to an end. The industry will be in an extreme demand-exceeds-supply situation for the next two weeks.

Oxnard/Santa Maria

  • Additional rain along with cool temperatures will continue to hinder yields
  • Growers will be challenged with hail and high wind which will be problematic over the next two weeks
  • Regions have received 19.50-22.75” of rain since start of the new year
  • This is more rainfall than during the last three years combined
  • The market is and will be in an extreme demand-exceeds-supply situation for the foreseeable future

Central Mexico (Loading in South Texas)

  • Temperatures remain elevated in the upper 80’s to lower 90’s; crews are only able to harvest until noon due to the heat
  • Higher rejection rates, at the border, due to heat-related quality issues are exacerbating the shortage; crews must discard more fruit than they are packing
  • The season will wrap up in the next one to two weeks
  • The market is and will be in an extreme demand-exceeds-supply situation for the foreseeable future

Florida

  • Production continues to decrease; the season is winding down rapidly
  • Estimated daily harvest numbers continue to come up short, resulting in a supply shortage
  • Growers are trying to stretch the season into next week, weather pending
  • The market is and will be in an extreme demand-exceeds-supply situation for the foreseeable future

Please contact your Markon customer service representative for more information.

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