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UPDATE: STRAWBERRIES – RAIN

November 8, 2023

Rain is expected in the Salinas/Watsonville, Santa Maria, and Oxnard growing regions starting Tuesday, November 14. Markon recommends loading out of the South Texas growing region next week to help fill the void from the West Coast.

Santa Maria

  • Markon First Crop (MFC) Strawberries are available
  • Forecast calls for rain starting Tuesday, November 14 through Saturday, November 18
  • Supplies are currently limited and with rainfall forecasted next week, supplies will become extremely tight
  • Expect an extreme demand-exceeds-supply market for the next two weeks
  • Quality is currently average at best; rain will decrease quality further
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns

Oxnard

  • MFC Strawberries are available
  • Forecast calls for rain starting Tuesday, November 14 through Saturday, November 18
  • Supplies are currently limited and with rainfall forecasted next week, supplies will become extremely tight
  • Expect an extreme demand-exceeds-supply market for the next two weeks
  • Quality is currently good; rain will decrease overall quality
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns

South Texas- Mexican grown

  • Volume is low as the season begins
  • Markon recommends loading out of South Texas to help fill the void out of California
  • Quality is currently good; small sizing and white shoulders have been reported
  • Expect increasing volume crossing into San Juan, Texas week over week
  • Expect high markets as South Texas helps fill the void from West Coast shortages

Salinas/Watsonville 

  • Season has come to an end

Please contact your Markon customer service representative for more information.

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