Skip to main content


July 3, 2024

The strawberry market remains strong; yields are down. Temperatures are higher than normal, which could cause some overripening and light bruising. Quality remains good, but the upcoming heat could change that. Demand is rising due to Fourth of July retail ads.

Santa Maria, California

  • Markon First Crop (MFC) Strawberries are available
  • Quality is good
  • Size ranges from 20-25 berries per 8/1-pound clamshell and 32-40 in 4/2-pound pack (small to medium)
  • Occasional overripening and a few white shoulders are being reported
  • Expect elevated markets

Salinas/Watsonville, California  

  • MFC Strawberries are available
  • Quality is good; expect full color and sweet flavor
  • Size is currently 15-19 berries per 8/1-pound clamshell and 31-38 in 4/2-pound pack (medium to large)
  • Fanning, misshaped berries, and wind bruising are being reported
  • Expect active prices for the week

Please contact your Markon customer service representative for more information.

©2024 Markon Cooperative, Inc. All rights reserved.