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UPDATE: STRAWBERRIES

February 5, 2024

Supplies remain extremely limited in all California growing regions; rainfall swept through the Oxnard, California growing region over the weekend. Florida yields remain low due to inconsistent weather. South Texas supplies are tightening as the region continues to help fill shortages out of California and Florida.

Oxnard, California 

  • The Oxnard growing region received two to three inches of rain in the last 72 hours; most suppliers have canceled harvests for today
  • Production is scheduled to begin this week; expect yields to be extremely low due to rains
  • The Oxnard growing region is not expected to meet Valentine’s Day demand
  • Suppliers will be relying on transfers of Mexican-grown fruit to supplement California shipments

Central Mexico (Loading in South Texas)

  • Expect to see stocks tighten as Mexico fills shortages from California and Florida
  • Quality is good; issues include white shoulders with small to medium size fruit
  • Expect tight supplies and markets to strengthen the next 10 to 14 days

Florida

  • Markon First Crop (MFC) Strawberries are available
  • Expect lower yields this week due to previous inconsistent weather and forecasted rain
  • Quality is good; issues include white shoulders with small to medium size fruit
  • Expect supplies to tighten and prices to increase

Please contact your Markon customer service representative for more information.

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