Strawberry markets remain firm as demand continues to outpace supply. Rain is forecast in California on Tuesday, November 9, possibly impacting volume further.

Santa Maria, California

• Growers continue culling rain-damaged fruit; as a result, production is down over 50% in some fields
• Quality concerns include bruising and water damage
• Expect volume to decline through the Thanksgiving holiday

Oxnard, California

• Stocks are increasing slowly
• Oxnard fruit is estimated to start shipping the week of January 3

Central Mexico

• Production has begun in a limited way; rain and cooler temperatures have impacted supply levels

• Expect berry size and crop volume to increase gradually over the next two to three weeks
• Berries will begin to cross into McAllen, Texas, in late November/early December

Florida

• Production will begin after Thanksgiving in a very light manner
• Orders are estimated to begin shipping the week of December 6

Please contact your Markon customer service representative for more information.

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