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January 9, 2024

Demand exceeds supply in California, Florida, and Mexico (into South Texas). Markon members are advised to load out of South Texas.

Santa Maria/Oxnard, California

  • Markon First Crop (MFC) Strawberries are available
  • The industry is in a demand-exceeds-supply situation
  • The forecast calls for more low temperatures that will extend the supply gap
  • Expect strong demand and elevated markets through the month of January
  • Plastic clamshells may need to be substituted for corrugated packs due to rain


  • MFC Strawberries are available
  • Rain is forecast for Tuesday, Jan 9 through Friday Jan 12
  • Yields will fall due to poor weather
  • Expect elevated markets and limited supplies over the next two weeks

Central Mexico (loading in South Texas)

  • Markon members are advised to load out of South Texas due to the cold weather Jan 8 through Jan 13. Colder temperatures in California and Central Mexico are making it tough getting Strawberries out of the field.
  • Quality is good; minor issues include white shoulders and over ripening
  • Expect elevated pricing and tight stocks as Mexico helps fill orders from California and Florida

Please contact your Markon customer service representative for more information.

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