Demand exceeds supply in California, Florida, and Mexico (into South Texas). Markon members are advised to load out of South Texas.

Santa Maria/Oxnard, California

• Markon First Crop (MFC) Strawberries are available
• The industry is in a demand-exceeds-supply situation
• The forecast calls for more low temperatures that will extend the supply gap
• Expect strong demand and elevated markets through the month of January
• Plastic clamshells may need to be substituted for corrugated packs due to rain

Florida

• MFC Strawberries are available
• Rain is forecast for Tuesday, Jan 9 through Friday Jan 12
• Yields will fall due to poor weather
• Expect elevated markets and limited supplies over the next two weeks

Central Mexico (loading in South Texas)

• Markon members are advised to load out of South Texas due to the cold weather Jan 8 through Jan 13. Colder temperatures in California and Central Mexico are making it tough getting Strawberries out of the field.
• Quality is good; minor issues include white shoulders and over ripening
• Expect elevated pricing and tight stocks as Mexico helps fill orders from California and Florida

Please contact your Markon customer service representative for more information.

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