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December 27, 2023

Demand exceeds supply in California, Florida, and Mexico (into South Texas). Markon DCs are advised to consult with their Markon representative about loading out of South Texas.

Santa Maria/Oxnard, California

  • Markon First Crop (MFC) Strawberries are available
  • The industry is in a demand-exceeds-supply situation
  • The forecast calls for rain Friday, December 29 into Wednesday, January 3
  • Expect strong demand and elevated markets through the month of January
  • Plastic clamshells may need to be substituted for corrugated packs due to rain


  • MFC Strawberries are available
  • The forecast calls for rain Thursday, December 28 and into next week
  • Yields will fall over the next two weeks
  • Quality is good; issues include white shoulders and early bruising
  • Expect elevated markets and short supplies through the next two weeks

Central Mexico (loading in South Texas)

  • Markon DCs are advised to load out of South Texas due to limited domestic supplies from Friday, December 29 through January 6
  • Quality is good; issues include white shoulders and occasional overripening
  • Size ranges from small to medium (22 to 25 berries per one-pound clamshell)
  • Expect to see pricing increase as Mexico fills shortages from California and Florida

Please contact your Markon customer service representative for more information.

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