Demand exceeds supply in California, Florida, and Mexico (into South Texas). Markon DCs are advised to consult with their Markon representative about loading out of South Texas.

Santa Maria/Oxnard, California

• Markon First Crop (MFC) Strawberries are available
• The industry is in a demand-exceeds-supply situation
• The forecast calls for rain Friday, December 29 into Wednesday, January 3
• Expect strong demand and elevated markets through the month of January
• Plastic clamshells may need to be substituted for corrugated packs due to rain

Florida

• MFC Strawberries are available
• The forecast calls for rain Thursday, December 28 and into next week
• Yields will fall over the next two weeks
• Quality is good; issues include white shoulders and early bruising
• Expect elevated markets and short supplies through the next two weeks

Central Mexico (loading in South Texas)

• Markon DCs are advised to load out of South Texas due to limited domestic supplies from Friday, December 29 through January 6
• Quality is good; issues include white shoulders and occasional overripening
• Size ranges from small to medium (22 to 25 berries per one-pound clamshell)
• Expect to see pricing increase as Mexico fills shortages from California and Florida

Please contact your Markon customer service representative for more information.

©2023 Markon Cooperative, Inc. All rights reserved.