Demand exceeds supply in California, Florida, and Mexico (into South Texas). Markon DCs are advised to talk with their Markon representative about loading out of South Texas.

Santa Maria/Oxnard, California

• Markon First Crop (MFC) Strawberries are available
• The industry is in a demand-exceeds-supply situation
• The forecast calls for rain Monday, December 18 into Friday, December 22
• Expect strong demand and elevated markets through the month of December
• Plastic clamshells may need to be substituted for corrugated packs due to rain

Florida

• MFC Strawberries are available
• The region received upwards of 1.00-1.50” of precipitation this past weekend
• Growers are culling rain-damaged fruit; as a result, production is down over 80% in some fields
• Expect elevated markets and short supplies through next week

Central Mexico (loading in South Texas)

• Markon DCs are advised to load out of South Texas due to limited domestic supplies from Wednesday, December 20 through December 23
• Quality is good; issues include white shoulders and occasional overripening
• Size ranges from small to medium (22 to 25 berries per one-pound clamshell)
• Expect to see pricing increase as Mexico fills shortages from California and Florida

Please contact your Markon customer service representative for more information.

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