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December 18, 2023

Demand exceeds supply in California, Florida, and Mexico (into South Texas). Markon DCs are advised to talk with their Markon representative about loading out of South Texas.

Santa Maria/Oxnard, California

  • Markon First Crop (MFC) Strawberries are available
  • The industry is in a demand-exceeds-supply situation
  • The forecast calls for rain Monday, December 18 into Friday, December 22
  • Expect strong demand and elevated markets through the month of December
  • Plastic clamshells may need to be substituted for corrugated packs due to rain


  • MFC Strawberries are available
  • The region received upwards of 1.00-1.50” of precipitation this past weekend
  • Growers are culling rain-damaged fruit; as a result, production is down over 80% in some fields
  • Expect elevated markets and short supplies through next week

Central Mexico (loading in South Texas)

  • Markon DCs are advised to load out of South Texas due to limited domestic supplies from Wednesday, December 20 through December 23
  • Quality is good; issues include white shoulders and occasional overripening
  • Size ranges from small to medium (22 to 25 berries per one-pound clamshell)
  • Expect to see pricing increase as Mexico fills shortages from California and Florida

Please contact your Markon customer service representative for more information.

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