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December 13, 2023

The California fall crop is winding down. Mexican-grown strawberries (crossing into South Texas) are tight due to cold weather and rain. Florida supplies will increase over the next three to four weeks.

Santa Maria/Oxnard

  • Markon First Crop (MFC) Strawberries are available
  • Some pin rot and uneven ripening have been reported
  • Shelf-life is limited; Markon recommends ordering for quick turns
  • Expect prices to remain elevated for the rest of the season

Mexico (into South Texas)

  • Quality is good; green tips and uneven ripening have been reported
  • Expect strong markets and limited supplies over the next two weeks
  • Mexican fruit is being used to supplement the California shortages


  • Two inches of rain is forecast this weekend; expect a decline in yields for the front half of next week
  • Markets will slowly decline as the region ramps up production on the back half of the week
  • Early quality is good; white shoulders have been reported
  • MFC Strawberries are estimated to begin shipping the week of December 26

Please contact your Markon customer service representative for more information.

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