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December 5, 2023

California supplies continue to tighten as both the Santa Maria and Oxnard seasons are past their peaks. Mexican stocks (into South Texas) are increasing; weather has improved but rain is expected Thursday December 7. The Florida season has begun; supplies will increase weekly.

Santa Maria/Oxnard

  • Markon First Crop (MFC) Strawberries are available
  • Advanced order time is advised; Markon recommends ordering for quick turns
  • Quality is good; white shoulders and early signs of bruising have been reported
  • Expect tight supplies and steady markets over the next 7-10 days

Mexico (into South Texas)

  • Expect steady yields this week despite Thursday’s rain
  • Quality is currently good; white shoulders have been reported
  • Size ranges from small to medium (22 to 25 berries per one-pound clamshell)
  • Expect steady markets as volume rises heading into the weekend


  • Expect to see markets slowly decline as this region ramps up production
  • Supplies will increase weekly; the season will hit its peak in late December
  • Early quality is good; white shoulders have been reported
  • MFC Strawberries are estimated to begin shipping the week of December 11

Please contact your Markon customer service representative for more information.

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