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UPDATE: STRAWBERRIES

October 31, 2023

The Salinas/Watsonville, California season is expected to end within the next two weeks; Santa Maria’s fall strawberry volume continues to decline. Production is underway in Oxnard, California  and Mexico (into South Texas). Expect markets to increase as overall yields fall.

Salinas/Watsonville

  • Markon First Crop (MFC) Strawberries are available  
  • Stocks continue to diminish as the season is coming to an end
  • Size currently ranges from small to medium (20 to 24 berries per one-pound clamshell)
  • Quality is fair; some softness and early decay have been reported

Santa Maria

  • MFC Strawberries are available
  • The fall crop has passed its peak and continues to downtrend
  • Size currently ranges from small to medium (20 to 24 berries per one-pound clamshell)
  • Quality is good; some softness and white shoulders have been reported
  • Expect markets to climb as yields fall

Oxnard

  • MFC Strawberries are available
  • Volume is increasing, helping fill the industry void from other growing regions
  • Size currently ranges from medium to large (14 to 18 berries per one-pound clamshell)
  • Quality is good; color is estimated at 95% in early season harvests

Mexico (into South Texas)

  • Early season volume is low
  • Quality is good; some small size and white shoulders have been reported
  • Expect increasing volume (crossing into San Juan, Texas) week over week

Florida

  • Production will begin in a limited manner after Thanksgiving
  • Orders should begin shipping the week of December 4

Please contact your Markon customer service representative for more information.

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