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UPDATE: STRAWBERRIES

March 31, 2023

Demand exceeds supply in all three major growing regions. Production is winding down in Mexico and Florida. Expect strong demand and tight supplies.

Santa Maria/Oxnard, California 

  • These regions received almost two inches of rain over the last 48 hours
  • Growers continue culling rain-damaged fruit, lowering yields
  • Quality concerns include soft skin, decay, white shoulders, and pin rot
  • The industry is in a demand-exceeds-supply situation
  • Expect strong demand and elevated markets for the next two to three weeks

Central Mexico (Loading in South Texas)

  • Supplies are tightening; the season will wrap up in the next one to two weeks
  • Quality is fair; green shoulders and soft fruit have been reported
  • Size is small (approximately 26 to 28 berries per one-pound clamshell)
  • Markets continue to increase as production declines and quality becomes an issue

Florida

  • Production continues to decrease; the season will wind down over the next 7-10 days
  • Quality is good; white shoulders and bronzing are problems
  • Size is small (approximately 30 to 36 berries per one-pound clamshell)
  • Markets continue to increase as production declines

Please contact your Markon customer service representative for more information.

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