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UPDATE: STRAWBERRIES

March 27, 2023

Rain and cool weather in all California growing districts continue to reduce yields. Production is winding down in Mexico (into South Texas) and Florida, as both regions are entering the end of their seasons. Expect strong demand and tight supplies.

Santa Maria/Oxnard, California 

  • The regions had extreme downpours, hails, and strong winds throughout last week
  • Growers continue culling rain-damaged fruit, lowering yields; 50-70% of fruit has been lost due to water damage
  • Quality concerns include soft skin, decay, white shoulders, and pin rot
  • The industry is in a demand-exceeds-supply situation
  • Expect strong demand and elevated markets for the next one to two weeks

Central Mexico (Loading in South Texas)

  • Supplies are tightening; the season will wrap up in the next one to two weeks
  • Quality is fair; green shoulders and soft fruit have been reported
  • Size is small (approximately 26 to 28 berries per one-pound clamshell)
  • Markets will slowly increase as production declines and quality becomes an issue

Florida

  • Production continues to decrease; the season will wind down over the next one to two weeks
  • Quality is good; white shoulders and bronzing are problems
  • Size is small (approximately 30 to 36 berries per one-pound clamshell)
  • Markets will slowly increase as production declines

Please contact your Markon customer service representative for more information.

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