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UPDATE: STRAWBERRIES

March 6, 2023

Supplies remain extremely limited in California. All member DCs are advised to load out of South Texas or Florida for the best possible coverage.

Santa Maria, California 

  • Stocks remain extremely limited; harvesting has been impacted by rain and cold overnight temperatures
  • The industry is in a demand-exceeds-supply situation
  • Quality concerns include soft skin, decay, white shoulders, and pin rot
  • Expect strong demand and elevated markets through the month of March

Oxnard, California

  • Volume remains extremely low; harvesting has been impacted by rain and cold overnight temperatures
  • Quality concerns include soft skin, decay, white shoulders, and pin rot
  • Size is medium (approximately 14 to 18 berries per one-pound clamshell)
  • Expect strong demand and elevated markets through the month of March

Central Mexico (Loading in South Texas)

  • Yields will decline until the season ends in late April
  • Quality is average; soft fruit and bruising have been reported
  • Size is small (approximately 24 to 28 berries per one-pound clamshell)
  • Expect to see supplies tighten as Mexico fills shortages from California

Florida

  • MFC Strawberries are available
  • Supply levels will decline until the season ends in the next three to four weeks
  • Quality is good; white shoulders and bruising are problems due to temperature increases
  • Size is small (approximately 24 to 26 berries per one-pound clamshell)
  • Expect sufficient stocks through March

Please contact your Markon customer service representative for more information.

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