Supplies remain extremely limited in all California growing regions due to recent rainfall; the industry is in a demand-exceeds-supply situation. California fruit is expected to have quality challenges for the next 10-12 days. All member DCs are advised to load out of South Texas or Florida for the best possible coverage.
Santa Maria, California
- Volume remains extremely low; harvesting has been impacted by rain
- Quality concerns include soft skin, decay, white shoulders, and pin rot
- Expect strong demand and elevated markets through the month of March
Oxnard, California
- Markon First Crop (MFC) Strawberries are available
- Supplies remain extremely limited; harvesting has been impacted by rain
- Quality concerns include soft skin, decay, white shoulders, and pin rot
- Expect strong demand and high prices through March
Central Mexico (Loading in South Texas)
- Yields are declining rapidly due to heat-related quality issues
- Some growers are seeing a 50% decline in production from last week
- Quality is average; soft fruit and bruising have been reported
- Expect to see supplies tighten as Mexico fills shortages from California
Florida
- MFC Strawberries are available
- Production has moved past its peak but is expected to be steady for next three to four weeks
- Quality is good; white shoulders and bruising are problems due to temperature increases
- Expect sufficient supplies through March
Please contact your Markon customer service representative for more information.
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