Skip to main content


February 13, 2023

Supplies are becoming more plentiful out of the California and Florida growing regions, as both day and nighttime temperatures are rising. Mexican stocks (into South Texas) are tightening, as the region experiences heat-related quality issues.

Oxnard, California

  • Yields are increasing daily as a warming trend hits the growing area
  • Quality is good; green shoulders have been reported
  • Size is currently medium (14 to 16 pieces per one-pound clamshell)
  • Expect increasing supplies and lower markets post-Valentine’s Day

Santa Maria, California

  • Minimal harvesting is expected to take place this week
  • Yields will increase week over week
  • Size is currently small to medium (18 to 22 pieces per one-pound clamshell)
  • Expect rising volume

Central Mexico (Loading in South Texas)

  • Expect to see yields decline due to heat-related quality issues
  • Quality is good; soft fruit and bruising have been reported
  • Size currently ranges from small to medium (18 to 20 berries per one-pound clamshell)
  • Expect tight supplies and steady markets


  • Markon First Crop (MFC) Strawberries are available
  • Expect to see yields increase daily as the season begins to peak
  • Quality is good
    • White shoulders are being reported
    • Expect small- to medium-size fruit
  • Expect good supplies and lower markets

Please contact your Markon customer service representative for more information.

©2023 Markon Cooperative, Inc. All rights reserved.