Unexpected freezing temperatures over the weekend are expected to lower yields out of the Florida growing region this week. Expect supplies to tighten in South Texas as the region will help fill the shortages out of California and Florida.

Oxnard, California

• New crop harvesting continues to be delayed due to previous heavy rainfall
• Harvesting will occur on Thursday, January 19 as drier weather is forecast
• Growers will be evaluating fields this week to determine how all the rainfall will impact Valentine’s Day business
• Suppliers will be relying on transfers of Mexican-grown fruit to supplement California shipments through late January at minimum

Santa Maria, California

• Previous rain is expected to delay new crop harvesting by two to three weeks
• The Santa Maria growing region is not expected to meet Valentine’s Day demand
• New crop fruit will enter the market in mid-February

Central Mexico (Loading in South Texas)

• Expect to see volume tighten as Mexico fills shortages from California and Florida
• Quality is good; issues include white shoulders and occasional over ripening
• Expect to stocks tighten and pricing to increase

Florida

• Markon First Crop (MFC) Strawberries will be available
• Unexpected freezing temperatures over the weekend will lower yields this week
• Expect to see increased supplies in 7-10 days as favorable growing temperatures return
• Quality is good; issues include white shoulders and occasional over ripening
• Expect to see stocks tighten and markets increase

Please contact your Markon customer service representative for more information.

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