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UPDATE: STRAWBERRIES

January 6, 2023

Supplies are tightening across the U.S. as California growing regions continue to receive heavy rainfall. All Member DCs are advised to load out of South Texas or Florida for best possible coverage.

Oxnard, California

  • Received over two inches of rain yesterday; Most growers have canceled harvests for today and tomorrow
  • Quality continues to be a challenge; concerns include excessive bruising and pin rot
  • Forecasts call for heavy rain again next Monday, January 9 and Tuesday, January 10
  • Growers will be relying on transfers of Mexican-grown fruit to supplement California shipments through mid-January at a minimum

Santa Maria, California

  • New crop fruit will enter the market in late January/early February

Central Mexico (Loading in South Texas)

  • Volume will be down through next week due to lower temperatures
  • Quality is good; issues include white shoulders and occasional over ripening
  • Expect to see pricing increase as Mexico fills shortages from California

Florida

  • Markon First Crop Strawberries are available  
  • Plants are still recovering from previous rains and freezing temperatures
  • Quality is good; issues include white shoulders and occasional over ripening
  • Packer label will be substituted as needed
  • Expect to see markets slowly increase as this region will help fill California shortages

Please contact your Markon customer service representative for more information.

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