The Santa Maria, California season will come to an end due to rain in the forecast this week. Expect Florida volume to decrease as cold weather and rain hits the growing region. Mexico will help fill the lack of supply from Florida and California.

Santa Maria, California

• Rain in the forecast is expected to end the Santa Maria growing season
• Quality challenges persist; concerns include excessive bruising and pin-rot

• Growers will transfer Mexican-grown fruit to supplement their California shipments through early January

Oxnard, California

• Quality continues to be a challenge; concerns include excessive bruising and pin-rot
• Growers will transfer Mexican-grown fruit to supplement their California shipments through early January
• New crop harvesting is expected to begin in early January

Central Mexico (Loading in South Texas)

• Mexican production is increasing
• Quality is good; issues include white shoulders and occasional overripening
• Expect to see pricing increase as Mexico fills the shortage from California and Florida

Florida

• Markon First Crop Strawberries are available  
• Expect rain and cold weather over the next five to six days; harvesting delays are expected
• Early quality is good; expect small-to-medium size fruit
• Packer label will be substituted as needed; plastic clamshells will be substituted for the corrugated packs
• Expect to see markets slowly decline as this region reaches its peak over the next two weeks

Please contact your Markon customer service representative for more information.

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